Rutgers, The State University of New Jersey, is seeking a Senior Editorial/Media Specialist. Reporting to the Associate VP for Continuing Studies, this position collaborates on the overall editorial, visual, and graphic concepts and plans websites, multimedia, and content marketing initiatives serving career-oriented lifelong learners (LLL) university-wide at Rutgers. Supporting the 50+ units of the Continuing Education Coordinating Council (CECC), this position designs and implements promotional services, processes, systems, programs, and events for LLL initiatives that increase interest, enrollment, and participation in their programs. Determines supporting procedures to be followed by staff, external departments, and vendors.
Among the key duties of this position are:
Builds media, university, and other relationships.
Evaluates and determines opportunities for fit with the target audience and promotion of the university LLL mission's and the goals of CECC units.
Recommends or determines illustrations, layout, design, and production of in-house and/or vendor print, web, or multimedia productions.
Interviews, researches, writes, or otherwise creates original feature articles and editorials, text, graphic, audio, video, web-based, or other complex non-routine documents.
Ensures career-focused LLL web pages meet standards for desired information, accessibility, organization, and graphic effect.
Minimum Education and Experience:
Bachelor's degree in public relations, marketing, communication, or a related field, or an equivalent combination of education and/or experience that demonstrates skill, comprehensive knowledge, and understanding of public relations, enrollment marketing, and content marketing.
A minimum of five years relevant experience in a public relations, enrollment marketing, or content marketing and excellent communication skills and proficiency with tools of digital marketing.
City: New Brunswick
Social media content management and distribution tools.
Physical Demands and Work Environment:
Ability to lift 40 pounds and display at career-oriented events.
Valid driver's license and ability to travel to off-campus locations for career-related events.
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.