This position manages the marketing and communications for the School of Nursing (SON) and is responsible for the strategic development and implementation of an integrated marketing communication plan to promote the SON’s undergraduate and graduate programs and to increase the School’s visibility to internal and external constituents.
As a condition of employment, Duquesne University requires all new employees —full-time and part-time, including adjunct faculty—to get a COVID-19 vaccine and provide proof of their vaccination upon commencement of employment.
New employees requesting a religious or documented medical exemption from the vaccine must complete and submit a Duquesne University exemption request form for review and approval. To receive the appropriate exemption request form, contact email@example.com. Employees with approved exemptions will be required to be tested on a regular basis.
DUTIES AND RESPONSIBILITIES:
Develops, implements, and evaluates a comprehensive marketing and communication strategy inclusive of all programs within the SON, in collaboration with DMC and the SON Office of Recruitment and Enrollment Management.
Manages the SON Magazine, newsletter and annual report.
Initiates and manages projects and campaigns (internal and external) and workflow priorities with the SON Director of Admissions and the Nursing Recruiters.
Provides oversight of operational requirements for content review and approval for marketing assets ensuring brand consistency and quality.
Collaborates with the SON Web Design and Social Media Manager with shared campaigns, recruitment initiatives, and web and social media content.
Develops and implements marketing and communication plans to support SON and Duquesne University news, events and conferences.
Assists in content development and writing for marketing materials, advertisements, and various communications, such as postcards, program flyers, promotional items, recruitment event communications.
Assists DMC in story development and media requests and collaborates for digital marking campaigns and photography needs.
Assists with online program marketing initiatives with Pearson:
Video and photography, webinars.
Printed conference materials.
Communications review for branding, accuracy and quality.
Completes other duties as assigned.
Bachelor’s degree in marketing, business or a related field from an accredited institution.
5-8 years of experience in higher education, marketing communications or a related field.
Alternately, the successful candidate may possess any equivalent combination of experience and training, which provides the knowledge, skills and abilities required to perform the essential job functions. This includes, but is not limited to, the following:
Strong understanding of communication strategies.
Very strong writing and editing skills.
Experienced project manager of multiple concurrent projects; meets deadlines.
Experience with digital, web, print, social media marketing.
Experience with market research and data analysis.
Ability to implement effective marketing programs across multiple channels.
Creative problem solver with strong critical thinking skills.
Ability to work both independently and in a team environment.
Ability to manage marketing plans within budget constraints.
Proven leadership and interpersonal communication skills.
Able to function within a complex and highly collaborative administrative structure.
Working knowledge of Adobe, Photoshop, Campaign Monitor, Canva, SmugMug, and video editing software.
Commitment to the University’s values of diversity, equity and inclusion, and recognition of the importance of treating each individual with dignity and respect consistent with the University’s Mission. Demonstrated experience with, and understanding of, the broad diversity of the University community (students, faculty, staff and others).
Ability to establish and maintain effective working relationships with the University Community.
Ability and willingness to contribute actively to the mission of the University and to respect the Spiritan Catholic identity of Duquesne University. The mission is implemented through a commitment to academic excellence, a spirit of service, moral and spiritual values, sensitivity to world concerns, and an ecumenical campus community.
Duquesne University, a private, Catholic institution, prides itself on being mission-centered and mission-driven. Our employees contribute to our culture of academic excellence and our mission of serving God by serving students. In turn, they enjoy a supportive working environment that values individual talents, encourages teamwork and rewards accomplishments.
A nationally ranked top-tier university, Duquesne has established a legacy of excellence in liberal and professional education. Our 14:1 student-faculty ratio allows our students to work closely with expert faculty. Duquesne has also won accolades and recognition among the nation’s top 20 small research schools for our research initiatives and faculty productivity.
Situated on a 50-acre campus within the city, Duquesne provides a small-town feel in an urban setting. The Pittsburgh region offers a variety of cultural, education and professional opportunities, as well as a safe and affordable lifestyle.
We strive to attract, recruit and retain a dynamic, diverse workforce. Our employees benefit from an array of campus resources that provide convenience and cost savings, including a variety of dining options, a full-ser...vice Starbucks, a retail bank and credit union, a fitness center and year-round wellness programs and onsite parking. Employees also may take advantage of the many educational, cultural and sporting events sponsored by the university.