The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. The Associate Director of Marketing and Communications identifies and implements multichannel marketing campaigns, ensures their correct execution, and analyzes the results to further inform marketing strategy. This position will lead a team of marketing and communications professionals who will support the marketing needs of the broader EI portfolio. The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management, to ensure marketing and branding synergies. The position is responsible for strengthening the brand, raising visibility of global learning and recognition of EI's voice through creative story-telling, and developing consistent audience-appropriate communication practices and messages within and beyond the institution. The position achieves these goals through a combination of digital and traditional outreach methods, publications, campaigns and events.
Bachelor's degree in and 4-6 years of progressively responsible relevant experience
Demonstrated success in the development and implementation of marketing strategies.
High degree of proficiency with internet and desktop software, Google Analytics, and internet marketing and advertising tools. Sophisticated experience with Excel required.
Creativity, including evidence of devising effective digital assets, digital campaigns, and web presence.
Experience in social media, including (but not limited to), content development, community management, influencer marketing, emerging technologies
Experience with website design, user experience and architecture, and SEO strategy development;
Familiarity with content management systems and exposure to marketing automation systems and CRM systems a plus.
Excellent interpersonal, diplomatic, and intercultural communications skills - written and oral; proven ability to communicate technical strategies clearly and effectively.
Strong project management skills and ability to manage stakeholder expectations.
Demonstrated ability to handle multiple tasks simultaneously, prioritize effectively and adapt to change.
Demonstrated experience as an innovative thinker/problem-solver.
Ability to collaborate and thrive in a cross-functional team environment.
Ability to proactively gain external industry knowledge and continued learning.
Experience of working in higher education a plus.
Experience managing marketing and communications teams, with demonstrated ability to set teams up for success
Ability to nurture and grow talent
Marketing and Communications
Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.
Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information.
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.