The Assistant Director, Digital Philanthropy, assists with coordinating all digital fundraising efforts within TCU’s Office of Loyalty Giving. This includes digital efforts toward donor acquisition, renewal, retention, segmentation growth and digital engagement. This position also assists with creating and distributing internal and external messaging primarily through digital platforms to actively engage alumni, parents, and friends of TCU and to convert these constituents to donors. The Assistant Director collaborates with fundraising and communications teams, as well as outside partners, to help execute strategies that drive fundraising and engagement while enhancing user experience.
Duties & Essential Job Functions:
1. Helps cultivate and solicit donors through digital platforms, including crowdfunding, digital ambassadors, texting, giving days, recurring giving program, and other emerging platforms based on industry best practice. 2. Assists with strategy development for multiple digital philanthropy campaigns to inform, solicit and receive support for various TCU projects using multiple digital platforms. 3. Helps execute all digital marketing and fundraising campaigns, including developing and tracking associated metrics. 4. Helps manages social media schedule and metrics and collaborates on content with other members of the University Advancement team. 5. Helps develops messaging and strategy for targeting traditional donors and emerging constituencies. 6. Works with college gift officers and other campus partners to identify viable projects that attract support from alumni, parents and friends. 7. Assists in the development of digital fundraising projections, revenue reporting, acquisition tracking and planning, and other long-term investment and performance data. 8. Collaborates with digital partners across University Advancement and the campus community to achieve transformational results for TCU. 9. Performs other related duties as assigned.
Required Education & Experience:
• Bachelor’s degree in marketing, communications, business or related field • 1-2 years’ experience in digital fundraising or digital marketing in higher education, nonprofits or an advertising/marketing agency
Preferred Education & Experience:
• Experience working in higher education and/or fundraising • Familiarity with Blackbaud CRM and digital products
• Knowledge of marketing and sales techniques. • Knowledge of digital philanthropy/marketing technologies and emerging platforms, including social media platforms. • Knowledge of communications, presentations and interpersonal relationship techniques. • Skill in effective written and verbal communication. • Skill in effective public speaking. • Skill in problem solving, creativity and entrepreneurial thinking. • Skill in digital design tools, including, but not limited to, Adobe suite, HTML, etc. • Skill in using website and social analytics tools to drive decisions. • Ability to work within a CRM (Blackbaud CRM). • Ability to effectively manage multiple, large, complex projects through to completion. • Ability to identify trends and patterns in constituent/engagement data to drive decision-making.
TCU Core Competencies:
University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.
Physical Requirements (With or Without Accommodations):
• Visual acuity to read information from computer screens, forms and other printed materials and information. • Able to speak (enunciate) clearly in conversation and general communication. • Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions. • Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting. • Lifting and moving objects and equipment up to 10 lbs.
• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours. • This role is an on campus, in-person position. • There are no harmful environmental conditions present for this job. • The noise level in this work environment is usually moderate.
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.
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