Assistant Director of Graduate Recruitment and Marketing
Location: Providence, Rhode Island
Internal Number: 7655
Support the Director in meeting the strategic initiatives and enrollment goals for graduate programs.
Direct the day-to-day operations of the College's Graduate Assistant (GA) program. Serve as the primary point of contact for all GA matters and manage GA web content. Coordinate all GA hiring, onboarding, payment, and terming. Manage GA online platform. Maintain the integrity of GA policy implementation and compliance. Advise GA's, supervisors, and graduate program staff on GA policies. Monitor GA academic and professional performance. Mediate between GA's and supervisors.
Implement a cohesive marketing plan for graduate programs in all schools, working collaboratively with the Director. Manage the marketing schedule with an appropriate media mix to complement our graduate program offers. Compose marketing materials that highlight program benefits and outcomes. Coordinate advertisements with internal and external vendors. Track marketing expenditures and comply with budgets. Ensure compliance with brand standards for a consistent tone and style across all collateral, working with MarCom when necessary. Engage with enrollment marketing colleagues at professional association events. Regularly attend webinars to learn best practices from industry professionals.
Develop, maintain, and update website content for all graduate programs. Optimize all websites, with special attention to Search Engine Optimization (SEO) and page loading speed. Evaluate and manage website performance, regularly reviewing web analytics and identifying opportunities for improvement. Audit content to eliminate redundant, duplicate, or outdated information. Ensure compliance with brand standards for a consistent tone and style, working with MarCom when necessary.
Support the day-to-day operations of admissions for graduate students in all schools, including the application process in Customer Relationship Management (CRM) system Slate Technolutions, respond to email and telephone queries, assist with event planning and execution, and compose segmented email campaigns to automate via the CRM throughout the admission funnel. Communicate with the Office of the Registrar, program directors, and other internal constituents regarding admitted students, their application status, and matriculation. Ensure careful compliance with FERPA.
Supervise a work study student and/or a graduate assistant.
1. Perform all other duties as may be required.
Education and Experience Required:
Bachelor's degree from an accredited institution required. Master's degree preferred.
Three to five years' experience in higher education, marketing, communications, or related field, or an equivalent combination of education and experience
Excellent written and oral communication skills
Demonstrated knowledge of digital marketing
Effective project management and organizational skills
Cross-cultural engagement skills
Understanding of the selective college admission process
Must have a valid driver's license
Employee Status: Full Time
Union Status: Non-Union
Providence College does not discriminate against any person because of race, color, national and ethnic origin, sex, gender, except where gender is a bona fide occupational qualification, sexual orientation, gender identity, religion, disability, age, veteran status, or genetic information. The College will develop, and from time to time update, an affirmative action program and will insist on a good-faith effort on the part of its employees to comply with the program. The College will request and expect its agents and those with whom it conducts its affairs to meet the commitment of this important program.
Notice of Non-Discrimination Providence College admits students of any race, color, national and ethnic origin, sex, gender, sexual orientation, gender identity, religion, disability, age, or veteran status, and without regard to genetic information, to all the rights, privileges, programs, and activities generally accorded or made available to students at the College. It does not discriminate on the basis of race, color, national and ethnic origin, sex, gender, sexual orientation, gender identity, religion, disability, age, veteran status, genetic information, or any other applicable legally protected basis, in the administration of its education policies, admission policies, scholarship and loan programs, athletic and other College-administered programs, and employment policies. In accordance with Title IX, it does not discriminate on the basis of sex in its educational programs or activities. Nothing in this Notice shall require Providence College to act in a manner contrary to its Dominican mission and the teaching and tenets of the Catholic Church, and the College reserves the right to take actions designed to ensure and promote its Catholic and Dominican mission. The College’...s Equal Opportunity/Affirmative Action Officer, and ADA/Section 504 Coordinator is the Associate Vice President for Human Resources (Kathy Alvino, Harkins 302, 401.865.2430, email@example.com). The Title IX Coordinator is the Assistant Vice President for Student Development and Compliance (Dr. James Campbell, Slavin 203, 401.865.2676, firstname.lastname@example.org). The Title IX Coordinator is assisted by deputy coordinators, including members of the faculty and the administration (http://www.providence.edu/sexualharassment). Inquiries regarding ADA/Section 504 issues for students may be directed to the Office of Academic Services (Jonathan Gomes, Library 229, 401.865.2470, email@example.com) and the Office of the Assistant Vice President for Student Development and Compliance (Dr. James F. Campbell, Slavin 203, 401.865.2676, firstname.lastname@example.org.