Job ID: 2023-11605 Type: University Enrollment Management (WS1960) # of Openings: 1 Category: Marketing/Advertising/Public Relations/Media/Video/Audio New York University
The SEO Specialist for Online Education Marketing will work within the Division of Enrollment Management and report to the Executive Director of Online Education Marketing. In this role, the SEO Specialist will support school teams across campus by driving the adoption of best practices to maximize search engine optimization. One of the most important drivers of traffic and interest in online programs is search, so this role will have a tremendous impact on the success of school teams. The SEO Specialist will conduct audits and build University-wide strategies to guide school teams through the process of ultimately increasing the quality and quantity of visitors to their websites. This is a fixed-term position with an end date of August 31, 2025.
Required Education: Bachelor's Degree or equivalent
Preferred Education: Online Bachelors or Master's degree and certificate, or coursework in marketing, business, or information technology
Required Experience: 2+ years search engine marketing experience or equivalent combination of education and experience.
Preferred Experience: 3+ years digital marketing experience in higher education, Online Program Management company, marketing agencies, or not-for-profit sector
Required Skills, Knowledge and Abilities: Expert understanding of SEO best practices. Strong foundational knowledge of web content management systems, HTML, CSS, analytics, and reporting. Experience with Google Analytics, Adwords, and Search Console. Excellent writing, presenting, and communications skills. Expertise in communications best practices to a diverse set of stakeholders. The ability to work collaboratively across organizational lines. Strong organizational skills and attention to detail. Demonstrated effort to promote diversity, inclusion and multicultural competence in an educational and work environment. Enthusiastic about contributing to the ever-expanding evolution of online education.
Preferred Skills, Knowledge and Abilities: Google Certified Professional preferred. Experience with SEO tools and applications. Proficiency in web content development methodology, software, and standards. Knowledge of social media analytics and tracking technologies. Ability to analyze, process, and organize large quantities of complex information from a variety of sources
In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $58,500.00 to USD $93,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer.
NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.
New York University (NYU) is one of the top private universities in the United States, and NYU Tandon School of Engineering traces its roots back to 1854, building on an illustrious past as Brooklyn Poly and the NYU Polytechnic School of Engineering. Our mission is to excel in research, teaching, and entrepreneurship and inspire and educate engineers for the 21st century — backed by an historic commitment of $1 billion to recruit new faculty, fuel groundbreaking basic and applied research in key areas, and expand the Downtown Brooklyn campus. NYU Tandon faculty are world renowned leaders in science and technology, with a strong commitment to research, innovation, and entrepreneurship that make a difference in the world. We lead and have ties to multidisciplinary centers in wireless technology, cybersecurity, urban informatics, data sciences, artificial intelligence, renewable energy, and health, among others. Our faculty and students are part of the high-tech start-up culture in New York City and in downtown Brooklyn, and we support three “future lab” business incubators that connect our students and faculty to today’s innovation economy. We are deeply committed to teaching and le...arning, and with NYU's unrivaled global network of campuses, we promote a truly global engineering education.
NYU Tandon is committed to substantially increase the proportion of our faculty from historically underrepresented groups in STEM and we encourage candidates from such groups to apply. We aspire to create a climate where diversity and inclusion are not only appreciated but considered an asset for creativity and innovation, and we seek faculty who have a real passion for a culturally diverse environment. We take pride in our high numbers of female students and students who are the first in their family to go to college. NYU belongs to the Higher Education Recruitment Consortium (HERC), which assists with dual-career searches, and our faculty are supported by a range of work-life balance programs provided by the NYU Office of Work Life