NYC Communities for Health (NYCC4H) is a prevention–based and SAMHSA-funded program at NYU Silver School of Social Work. Our mission is to prevent HIV/STIs, underage drinking, and substance use through community prevention education, harm reduction resources, and referrals to social/health services to ensure safer cities and healthier futures for Bronx youth ages 13-24. By addressing historical health injustices impacting Black and Latinx communities in the Bronx, we seek to disrupt health disparities that disproportionately impact behavioral health among Bronx communities. NYCC4H also provides harm reduction education, such as overdose prevention and response training with fentanyl test strips (FTS) and naloxone (NARCAN®).

The NYCC4H program is currently seeking an experienced Research Social Media Specialist to oversee NYCC4H social media platforms, digital communications and research data. The research specialist will develop and implement creative social media campaigns, manage our online research platforms, and increase our social media engagement. The Research Social Media Specialist will work closely with the Program Manager to ensure alignment with NYCC4H programmatic goals and objectives.

Description of Duties and Responsibilities

• Develop evidence-based prevention messaging and strategies centered around underage drinking, substance use, and unsafe sexual behavior and ensure dissemination of these messages and strategies.
• Evaluate social media campaigns to measure metrics that include but are not limited to online impressions, audience reached, the number of likes, comments, shares, clicks, and conversions generated by each campaign to meet the evaluation and research requirements of the project sponsor.
• Analyze collected data to identify patterns and trends that indicate successful campaigns, which social media platforms generated the most engagement, and which content formats were most effective to meet the evaluation requirements of project sponsor.
• Report findings to project PI, researchers, and other key stakeholders to optimize future campaigns by suggesting adjustments to content, targeting, timing, or platforms and ensure alignment with overall program objectives and initiatives.
• Create and curate engaging content for various social media channels, including but not limited to Facebook, Twitter, Instagram, TikTok, and YouTube.
• Monitor and respond to user comments and messages in a timely and professional manner.
• Collaborate with project PI and other project researchers to ensure campaigns align with overall program objectives and initiatives.
• Stay up-to-date with data-driven substance abuse prevention priorities in the community and the latest trends and best practices in social media and digital marketing.
• Develop and maintain relationships with influencers and online communities to expand the reach of our social media content.

Job Type

Part-time 25 hours/week

Compensation

In compliance with NYC's Pay Transparency Act, the hourly rate range for this position is $18- $21. New York University considers factors such as (but not limited to) the specific grant funding and the terms of the research grant when extending an offer.

Qualifications for Position

• Bachelor's degree in a health-related discipline, marketing, communications, or related field.
• 2+ years of experience in social media management and digital marketing.
• Cultural competence working with Latinx and Black communities is required.
• Passionate, trustworthy, and empathetic when working with participants, including people with or at risk of substance use disorders and/or people living with or at risk for HIV.
• Strong knowledge of social media platforms and tools, including Canva, Hootsuite, Sprout Social, Google Analytics, and Google Workspace.
• Ability to create compelling social media content, including youth-friendly educational content, graphics, videos, and blog posts.
• Understanding of SEO and SEM principles and how they relate to social media marketing.
• Experience managing social media advertising campaigns and analyzing their performance.

• Bilingual (English and Spanish) required.

Skills and Knowledge

• Strong verbal and written communication, relationship, and rapport-building skills.
• Strong understanding of harm reduction framework. Harm reduction is a public health approach that aims to minimize the negative consequences of risky behaviors rather than simply prohibiting them. A harm reduction framework acknowledges that risky behaviors like substance use and sexual activity are a part of people's lives and seeks to reduce the harms associated with these behaviors, such as overdose, infection, and violence.
• Strong internal motivation, leadership, and initiative.
• Excellent organizational and time management skills, as well as attention to detail.
• Ability to complete tasks independently and work collaboratively as a team.
• Ability to seek and receive constructive feedback and work well with others.

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