Job ID: 2023-11610 Type: School of Professional Studies (CP1108) # of Openings: 1 Category: Marketing/Advertising/Public Relations/Media/Video/Audio New York University
The NYU School of Professional Studies' Office of Strategic Marketing and Communications is seeking an individual to serve as the Senior Director of Enrollment Marketing to oversees all strategic, integrated digital demand generation campaigns to achieve NYU SPSâ™s enrollment goals across 21 graduate degrees, 17 undergraduates degrees and over 80 continuing education certificates and 1000+ continuing education courses. Programs offer both fully-online and in person/hybrid options. Reporting directly to the Chief Marketing Officer of the Office of Strategic Marketing and Communications , this position directly manages a team of eight full-time staff and various agency/vendor partners to develop detailed understanding of student segments and behavior; strategically manage approximately $7MM in marketing budget and execute cutting-edge multi-channel enrollment marketing campaigns. Collaborates closely with the Senior Director of Brand/Communications in SMC and Associate Dean and other leaders of Enrollment Services and Admissions while also building constructive relationships with Associate and Assistant deans of SPSâ™s academic divisions.
Required Education: Bachelor's Degree in Marketing
Preferred Education: Master's Degree with concentration and focus in Marketing if Bachelor's not in Marketing
Required Experience: 7+ years planning, executing and analyzing cutting edge integrated digital marketing campaigns to achieve measurable goals such as lead generation, revenue, or sales. Consumer, small business or higher education experience preferred. Also required are experience in strategic planning, project management, oversight, and analytics. Experience with staff supervision.
Preferred Experience: 3+ years Professional experience required if Masterâ™s Degree.
Required Skills, Knowledge and Abilities: Experience planning and executing integrated digital marketing lead generation and lead conversion programs to achieve quantitative goals for enrollments in education programs or leads and sales in other sectors. Demonstrated track record of goal achievement and success driving continuous improvement in measures of marketing effectiveness like cost/lead, lead conversion rate, etc. Expertise in cutting-edge audience profiling techniques, modelling look-alike prospects, demographics and behavioral profiling, buyer journey analysis and persona development. Experience leading staff and agency/vendor partners to deliver timely, high-quality marketing campaigns. Ability to lead teams of staff and agency partners effectively and brings a demonstrated record of success and a drive to advance continual improvement in results while ensuring delivery of timely, highly-quality marketing campaigns consistent with and supportive of NYUâ™s and NYUâ™s School of Professional Studies brand platforms. Ability to build relationships and effectively collaborate with a variety of important stakeholders. Excellent writing and organizational skills and strong detail orientation. Ability to meet multiple deadlines. Ability to generate creative ideas and work independently and collaboratively across organizational lines. Is equally versed in both the established and emerging digital marketing, web site optimization techniques, and the power of story-telling and content marketing. Can anticipate promising trends before they are accepted in the mainstream.
Preferred Skills, Knowledge and Abilities: Higher education marketing experience helpful if candidate utilized advanced digital marketing tools and analytics to continuously improve results. Experience in a consumer or small business sector is preferable to roles supporting a business-to-business sales-force driven aquistion model. Knowledge and experience with best-practice marketing campaign planning tools, website SEO/CRO techniques, project management systems like ASANA in a marketing context, highly desirable. Familiarity with a range of marketing, creative, web and other agency and vendor partners and their strengths and weaknesses is helpful.
In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $140,000.00 to USD $190,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer.
Since 1934, the NYU School of Professional Studies (NYU SPS) has been a deeply respected institution of higher education that is grounded in applied learning. From its early years, training returning World War II veterans to fulfill the nationâ™s urgent need for skilled technical workers, it has evolved into a professional education powerhouse that offers 20 graduate degrees, 14 bachelorâ™s degrees for undergraduate students, four associateâ™s degrees, and a plethora of continuing education courses and credentials.
NYU SPS is a thought leader, and serves as an incubator for new ideas in industries that are constantly changing. We prepare students for in-demand jobs in fields including real estate, hospitality and tourism; global affairs; global sports management; publishing; marketing and public relations; project management; executive coaching and organizational consulting, human capital management; information technology, management and systems; translation; publishing and professional writing. NYU SPS is focused on building skills that open doors to opportunities in emerging fields and global markets. NYU SPS faculty members are leading experts in their areas of discipline, with a hands-on approach that encourages students to push beyond their limits and to break new ground.
NYU SPS is committed to inclusion, diversity, belonging, equity, and access throughout the School.
NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.
New York University (NYU) is one of the top private universities in the United States, and NYU Tandon School of Engineering traces its roots back to 1854, building on an illustrious past as Brooklyn Poly and the NYU Polytechnic School of Engineering. Our mission is to excel in research, teaching, and entrepreneurship and inspire and educate engineers for the 21st century — backed by an historic commitment of $1 billion to recruit new faculty, fuel groundbreaking basic and applied research in key areas, and expand the Downtown Brooklyn campus. NYU Tandon faculty are world renowned leaders in science and technology, with a strong commitment to research, innovation, and entrepreneurship that make a difference in the world. We lead and have ties to multidisciplinary centers in wireless technology, cybersecurity, urban informatics, data sciences, artificial intelligence, renewable energy, and health, among others. Our faculty and students are part of the high-tech start-up culture in New York City and in downtown Brooklyn, and we support three “future lab” business incubators that connect our students and faculty to today’s innovation economy. We are deeply committed to teaching and le...arning, and with NYU's unrivaled global network of campuses, we promote a truly global engineering education.
NYU Tandon is committed to substantially increase the proportion of our faculty from historically underrepresented groups in STEM and we encourage candidates from such groups to apply. We aspire to create a climate where diversity and inclusion are not only appreciated but considered an asset for creativity and innovation, and we seek faculty who have a real passion for a culturally diverse environment. We take pride in our high numbers of female students and students who are the first in their family to go to college. NYU belongs to the Higher Education Recruitment Consortium (HERC), which assists with dual-career searches, and our faculty are supported by a range of work-life balance programs provided by the NYU Office of Work Life