The director of communications and marketing will promote Brooks School to external and internal audiences in support of our mission. In collaboration with the senior leadership team and board of trustees, the director of communication and marketing will lead all of the school’s communication and marketing efforts. This will include the development and execution of plans focusing on media relations, community relations, internal and external publications, social media platforms, signage, and the school’s website. This position reports directly to the head of school.
ESSENTIAL FUNCTIONS AND KEY OBJECTIVES:
Responsible for the oversight of the scheduling and production of all school publications
Collaborate with the admission department in developing and executing marketing efforts to attract and retain high-quality students
Manage and direct communication professionals who create feature stories, an alumni magazine (three issues per year), electronic newsletters, website copy and other printed and online/electronic media materials
Manage PR, media relations and school advertisings
Responsible for the ongoing management and occasional redesign of the school’s website
Develop, manage and evaluate internal communications as needed
Develop communication standards, guidelines, templates, and tools
Advise and collaborate with the head of school and board of trustees on effective media engagement techniques
While not required, there would be potential teaching, coaching, and student advising opportunities
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties are normally performed in an indoor environment. The noise level in the work environment is usually moderate.
Occasional lifting, bending and climbing stairs
Frequent talking, listening, walking, sitting and standing
Ability to perform multiple concurrent tasks and functions in a fast-paced working environment
There may be occasional need to travel on behalf of the school, but this will not be a primary component of the position.
APPLICATION AND POSITION INFORMATION:
Brooks School believes that realizing a mission aimed at providing the most meaningful educational experience its students will have in their lives requires intentional work to build and foster diversity, equity, inclusion and belonging for all members of our predominantly residential school. As such, we seek a diverse candidate pool that includes those who are traditionally underrepresented and less familiar with boarding school life.
If interested in exploring, the School has retained the Executive Search firm of Deerfield Associates to assist with this search. To explore, please contact:
Executive Search Consultant
Deerfield Associates Executive Search, Inc.
The school will make any offer of employment contingent upon a candidate being authorized to work in the United States, and successfully completing criminal offender record (CORI) and sexual offender record (SORI) background checks.
At Brooks School, we seek to provide the most meaningful educational experience our students will have in their lives.
Brooks School strives to be an anti-racist school, understanding that this work is continuous and is central to our role as an educational institution. Racism and other forms of systemic oppression are deeply rooted in all institutional and societal structures: We condemn institutional racism and white supremacy in all forms, including those that exist at Brooks. As a community that values each member’s sense of belonging, our goal is to foster an inclusive environment in which everyone can live, work and learn free from prejudice, discrimination and marginalization. While we recognize that racism occurs both intentionally and unintentionally and is often a result of unconscious bias, we also know that its presence hinders our ability to provide the most meaningful educational experience our students will have in their lives. Therefore, at Brooks School we are united in the fight to identify, acknowledge and dismantle systems of oppression and inequality. In order to do this work effectively, we will draw on our foundation: strong community, core values, and commitment to care, support and growth of every member of the community.
Brooks School does not discriminate on the basis of race, gender, color, sexual orientation, disability or religion in the administration of its educational policies, admission policies, employment policies, financial aid and loan programs, athletic programs and other school administered programs and activities.
The director will need to be a strategic thinker with a demonstrated ability to develop a long-term vision for the school in partnership with the senior leadership team
The director will need to understand drivers of choice and possess a deep understanding of prospective student and family needs, behaviors, and preferences in order to develop effective marketing campaigns and strategies
The director will need to be a data-driven decision maker with a demonstrated ability to leverage data and analytics in order to make informed decisions about the school’s communication and marketing plans
The director will need to be both creative and innovative; able to develop new approaches to connecting with prospective students, families, and potential donors
The director must have a solid understanding of digital marketing channels with a premium placed on social media platforms
The director must have a demonstrated ability and default inclination to collaborate with the admission and advancement offices in order to ensure cohesive and consistent messaging
The director must be a skilled writer - capable of executing on a variety of assignments intended for both the full breadth of the school constituency and particular audiences within that constituency
The director will need to be an effective manager of the communications and marketing team, which is currently two additional full-time employees
The director will need to be capable of managing a budget while advocating for budgetary needs that emerge on a year-to-year basis
Bachelor’s Degree, Master’s degree preferred
10-15 years of experience in public relations, journalism, communications, marketing or related role with demonstrated experience in media relations
Experience working in an educational institution is preferred
Established in 1926 in the town of North Andover, Brooks School provides a co-educational, college preparatory program for 360 students on a 270-acre campus overlooking Lake Cochichewick. Small classes allow students to work closely with teachers, fostering a relationship that is at the core of the warm, close-knit community. With a challenging academic curriculum that includes 20 advanced placement courses, Brooks also offers opportunities to study abroad in Africa, Europe and South America. The school’s exceptional athletic program has earned numerous league and New England championships.