Assistant Director of Marketing Communications 7861BR College of Engineering Technology CET Dean's Office
Detailed Job Description
Promotional and informational materials and correspondence
oversee, coordinate, or support the creation and distribution of materials with support of student designer;
develop and implement an annual communication plan for the College;
work with the Division of Marketing and Communications at RIT to support the publication of news and events and the production of promotional materials (brochures, catalogs, videos, ads, etc.);
research concepts, fact check, and draft original copy appropriate for different audiences;
create and disseminate internal and external e-news letters to engage constituents and stakeholders;
develop accurate and visually appealing posters, brochures, programs, newsletters, invitations, presentations, and message board posts;
help faculty and staff create informational materials that adhere to the visual identity standards of the University;
draft, edit and proofread correspondence from the Dean's Office;
develop promotional materials proactively for the various college events for distribution to constituents.
proactively monitor, edit, and recommend website updates to ensure accuracy, relevance, currency, and functionality.
coordinate and edit content of the College's website as needed;
work with the CET Director of IT and Technical Services to ensure compliance with RIT standards;
monitor and act upon web analytics;
work proactively with CET departments and University Web Services to ensure that the College's webpages promote our mission and support RIT's brand;
create/edit/acquire high-quality web text, image, and video content;
College-level social media accounts
manage the College's social media presence (Facebook, Twitter, LinkedIn, Instagram, etc.) to enhance the College's brand and support its strategic priorities;
monitor and act upon the associated analytics;
research, write copy, and create graphic content for social media outlets;
develop, approve, and schedule daily content for social media channels;
optimize content streams to engage with target audiences and influencers;
work with CET Departments to develop, coordinate and implement social media communication and outreach plans;
Work with the Dean and leadership to identify and build content that is periodically posted on social media outlets to keep followers engaged.
Live our values, embrace diverse perspectives, and nurture the RIT community to remain a great place to work for all.
Department/College Description The College of Engineering Technology (CET) https://www.rit.edu/engineeringtechnology/ is home to nine undergraduate and six graduate programs. It is one of RITs nine colleges and enrolls approximately 12% percent of the universitys students. CET prides itself on its constant evolution, innovation, and global outreach via online learning, corporate education, and international programs. CET is known throughout the RIT, national, and international communities as an excellent choice for an education that embraces the integration of 'hands-on-minds-on learning' and application-based instruction grounded in science, technology, engineering, and mathematics (STEM) subjects. CET supports all students in an inclusive learning environment and welcomes a diverse student body where first generation and AALANA (African American, Latin American and Native American) represent greater than 20% of our undergraduate population.
Minimum Qualifications Education/Experience:
3 years experience in content development, communications, media, marketing, writing, creativity, and/or project management.
An Equivalent combination of education and experience may be considered
Excellent written, verbal, and visual communications skills; ability to write compelling and error-free text that targets specific audiences; ability to work independently to troubleshoot problems, manage multiple projects, and set priorities to meet deadlines.
Ability to create visually appealing graphics consistent with RITs style guide.
Attention to detail to ensure accuracy and consistency of documents, website, etc.
Excellent interpersonal skills with an ability to work with a variety of constituents and stakeholders as part of a team to achieve common goals.
The candidate should have some level of demonstrable practical experience in the following areas:
Marketing, Communications, or related field;
Knowledge and demonstrated professional experience with social media platforms (eg., Facebook, Twitter, Instagram, LinkedIn);
Creating effective web content (text, image video) and technical skills required to update content;
Using the technology needed to support key job requirements (i.e. various social media platforms, advanced Microsoft Office Suite - Word, Excel, PowerPoint, Access); Google Docs, graphic design, web software
Professional Area: Employment Category: Fulltime Staff Job Function:Wage Band: 117A
How to Apply In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the 'Great Colleges to Work For.' RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
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Founded in 1829, Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. Beyond our main campus in Rochester, New York, RIT has international campuses in China, Croatia, Dubai, and Kosovo. And with more than 19,000 students and more than 125,000 graduates from all 50 states and over 100 nations, RIT is driving progress in industries and communities around the world. Find out more at www.rit.edu .