Reporting to the Associate Director of Program Marketing, the Marketing Specialist is part of a team that directs the strategic development and execution of marketing plans for a portfolio of executive education programs, with the goal of driving qualified applications.
This position assists in the execution of marketing campaigns for the Topic-Focused Program portfolio, utilizing targeted email, digital advertising, social media, brochures, and web marketing.
The position requires close collaboration with program directors, internal marketing team members, external writers, designers, and other vendors, as well as with HBS faculty and Executive Education staff.
Project management and quality assurance of a wide array of marketing materials, including digital advertising, social media content, email campaigns, collateral, web content, brochures, and more.
Establish strong, collaborative relationships with cross-functional teams, including program directors, digital marketing, marketing technology, web marketing, program advising, data analytics, sales, admissions, finance, and program delivery.
Manage projects and liaise with outside writers, designers, and other vendors to deliver high quality content and materials.
Work closely with in-house digital team to coordinate advertising plans; including conducting analysis of past campaigns, ad creation, segmenting and targeting of digital campaigns.
Work closely with the in-house marketing technology team to coordinate program email campaigns; including content development, segmentation, testing, and review.
Work with the in-house social media team to develop appropriate messaging for program-specific social posts and campaigns, monitor results of social campaigns, and optimize accordingly.
Support development of content calendars and ensure associated projects meet internal deadlines.
Support management of Marketing & Sales budget including expense tracking and invoice processing.
Ability to perform the essential duties of the position with or without reasonable accommodation
This role is responsible for other duties as assigned
High School Diploma, GED, or equivalent is required
5+ years of experience in customer service-oriented, marketing, communications, and/or administrative support role(s) is required
Education beyond high school may count toward experience
Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must.
Additional Qualifications and Skills
Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment
This position requires a team player with a willingness and ability to work with multiple groups within Executive Education and across campus
Ability to work in a fast-paced organization and to prioritize and manage multiple tasks
Attention to detail; organizational and effective time management skills are essential
Ability to work independently as well as part of a team is critical
Must possess excellent written, verbal, and interpersonal communication skills plus analytical and proofreading skills
Knowledge of Salesforce, Adobe Analytics, and Adobe Creative Suite is a plus
This role is offered as a hybrid (some combination of onsite and remote) where you are required to be onsite at our Boston, MA based campus 2-3 days per week. Specific days and schedule will be determined between you and your manager.
We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role.
A cover letter is required to be considered for this opportunity.
Harvard Business School will not offer visa sponsorship for this opportunity.
Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here https://www.hbs.edu/employment.
Salary Grade: 055
Union: 55 - Hvd Union Cler & Tech Workers
Commitment to Equity, Diversity, Inclusion, and Belonging Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.
EEO Statement We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.