Department: Office of University Relations - 25800
Brief Summary of Work for this position:
The University of North Carolina Wilmington seeks a creative and experienced marketing and communications professional to fill the newly created position of Marketing Director in the Office of University Relations. The successful candidate, operating under the direction of the Chief Marketing and Communications Officer (CMCO), will be charged with establishing coordinated marketing initiatives for the university. The marketing and communications expert who fills this role will have the opportunity to manage marketing partnerships, recommend opportunities for university-level initiatives, develop protocols, conduct market analyses, and, over time, build a marketing team and program within the Office of University Relations. The successful candidate will work closely with campus leadership and other marketing and/or communications professionals, both within University Relations and across the university, to perform a range of public communications and marketing-related work in a public institution setting. This position will be involved in marketing efforts to advance the university's mission and strategic priorities and enhance UNCW brand awareness among potential and current students, faculty and staff, alumni, donors, community partners and other stakeholders.
The position serves on the leadership team in the Office of University Relations, which is part of the Chancellor's Division. The position collaborates with the Art Director, Editorial Director, Media Production Director and Web Communications Director to achieve unit, divisional and university goals. Work involves both internal and external efforts to conduct marketing and communications project research by planning, designing, and executing marketing and communications projects, assessing and enhancing university-level social media strategies and managing advertising placements on various platforms. This position will focus on developing, delivering, monitoring and evaluating marketing and communications campaigns to advance and support UNCW's mission.
Minimum Education and Experience Requirements:
Bachelor's degree in a discipline related to the area of assignment; all degrees must be received from appropriately accredited institutions.
Master's degree or equivalent combination of training and experience preferred. All degrees must be received from appropriately accredited institutions.
At least seven years of professional experience in marketing roles with increasing responsibility is preferred.
Experience in higher education
Experience supervising a team
Required Certifications or Licensure:
Primary Purpose of Organizational Unit:
The mission of the Office of University Relations is to strengthen brand identity and increase local, regional and national awareness of the UNCW mission; enhance internal communications between administration and faculty/students and among cross-departmental colleagues; and to support the university through engaging messaging, dynamic digital and print collateral, and vibrant photography and video productions. OUR collaborates with members of the UNCW community to promote key university initiatives, research and achievements.
This position will supervise at least one employee.
Applicant Documents (Other): If you have any supplemental materials you would like to provide (marketing strategy plan, etc.) feel free to attach with your application in the other document section.
PLEASENOTE: This posting will close at 11:59PM (Eastern time) on the posted closing date. To receive full consideration, please be sure you have fully completed the entire application, including the 'Work History' section before you apply for this position. Failure to answer all required questions will cause the system to disqualify your application. Applications must be submitted through the online application system to be considered.
At the University of North Carolina at Wilmington (UNCW), our culture reflects our values of inclusion, diversity, globalization, ethics and integrity and innovation and we are committed to providing equality of educational and employment opportunity for all persons without regard to race, sex (such as gender, gender identity, marital status, childbirth, and pregnancy), age, color, national origin (including ethnicity), religion, disability, sexual orientation, political affiliation, veteran status, military service member status, genetic information, or relationship to other university constituents – except where sex, age, or ability represent bona fide educational or occupational qualifications or where marital status is a statutorily established eligibility criterion for State funded employee benefit programs. UNCW believes that embracing the unique contributions of our faculty, staff and students is critical to our success and paramount in being recognized for our global mindset.
About The University of North Carolina at Wilmington
The University of North Carolina Wilmington, the state’s coastal university, is dedicated to the integration of teaching, mentoring, research and service. Widely acknowledged for its world-class faculty and staff and continuously recognized at a national level for scholarly excellence and affordability, UNCW offers a powerful academic experience that stimulates creative inquiry and critical thinking and a community rich in diversity, inclusion and global perspectives.A public institution with nearly 18,000 students, UNCW offers a full range of baccalaureate- and graduate-level programs, as well as doctoral degrees in educational leadership, marine biology, nursing practice and psychology; and many distance learning options, including clinical research, an accelerated RN-to-BSN program, an Executive M.B.A. program structured for working professionals, and the nation’s only bachelor’s degree program focused on coastal engineering.The university’s efforts to advance research and scholarly activities have earned UNCW the elevated designation of “Doctoral Universities: High Research Activity” institution (R2 University) by the Carnegie Classification of Institutions of Higher Education.UNCW has been part of the University of North Carolina System since 1969.