Working closely with the Health Sciences Librarys Marketing and Communications Coordinator, the Digital Content Specialist focuses on planning, creation, management and analysis of compelling content for web, digital and social media channels, to align with The Ohio State University, Wexner Medical Center, Health Sciences Library (HSL) and EdTech Incubator (ETI) priorities and overall marketing strategy.
Responsible for ideation and production of a wide variety of digital content, including social media posts, email marketing, graphics and short-form videos, to raise awareness of and engagement with the HSL and its services, programs and initiatives.
Regularly audits HSL and ETI websites and oversees content updates and provides editorial review.
Identifies ways to build compelling and engaging web content for key audiences, with the user experience in mind.
Develops content in support of campaigns to promote the HSL and ETI, and builds engagement with key audiences. Implements a strong brand voice in all content.
Develops subject matter expertise in digital accessibility best practices and remediation across HSL and ETI content.
Measures and reports performance of digital marketing campaigns, assessing against goals. Collaborates with the Marketing and Communications Coordinator to set campaign goals aligned with overall marketing strategy, and after campaigns, identifies trends and insights to inform future efforts.
Assists in creation and management of social media calendar.
Researches best practices and new approaches in digital content marketing and social media.
Identifies and develops key visual elements for use in content marketing/social media networks.
Develops collaborative relationships with HSL and ETI constituents to leverage HSL interdisciplinary engagement and to promote and advance HSL and ETI goals.
Supervises student staff as needed.
Minimum Education Experience
Bachelors degree in journalism or communications or related field, or an equivalent combination of education and experience in a marketing or digital communications environment.
2 3 years of demonstrated experience managing multiple organizational social media accounts, digital communications and video production across common social media networks. Experience with content management systems, video shooting/editing skills, basic graphic design skills, content generation and copywriting. Strong writing skills, organization and meeting deadlines. Working knowledge of Microsoft Office products.
Experience in still photography ideal. Knowledge of social media scheduling and monitoring tools (e.g., Sprout Social), HTML, email marketing tools (e.g., Sales Force Marketing Cloud), Adobe Creative Suite, digital asset management, digital accessibility and willingness to learn new content management systems. Experience working in a complex organization with multiple target audiences; developing digital content strategy, interpreting digital analytics and making recommendations.
Requires successful completion of a background check; Selected candidate may be requested to complete a pre-employment physical including a drug screen.
The Ohio State University is a dynamic community of diverse resources, where opportunity thrives and where individuals transform themselves and the world. Founded in 1870, Ohio State is a world-class public research university and the leading comprehensive teaching and research institution in the state of Ohio. With more than 63,000 students (including 57,000 in Columbus), the Wexner Medical Center, 14 colleges, 80 centers and 175 majors, the university offers its students tremendous breadth and depth of opportunity in the liberal arts, the sciences and the professions.