Work with the ITM Communications Director to evolve and evaluate social media and digital marketing strategies.
Contribute to different prongs of internal and external marketing and communications campaigns and initiatives.
Create engaging social media content and multimedia, execute ad campaigns, and analyze data.
Film and produce creative videos primed for online engagement.
Produce videos for the ITM Pilot Awards and other programs.
Disseminate content that highlights ITM research, program impacts, and the importance of participating in clinical trials through internal and external channels and explore new and emerging web-based communications technologies.
Manage digital and social media assets, compiles and analyzes relevant metrics based on established strategic goals.
Builds brand identification of the ITM and its research campaigns through the penetration of social media, search engines, portal sites, and tracks usage and trends of related websites and social networks.
Ensures online and website content is up to date.
Build and maintain relationships with the general public, community partners, research participants, ITM researchers, and partners at other academic medical centers and CTSA hubs.
Assists in designing strategic marketing plans to support ITM internal and external campaigns.
Collaborates with stakeholders and partners across University of Chicago departments and divisions, as well as national members of the NIH CTSA consortium and academic medical center partners.
Applies knowledge and experience to assist with internal and external communications initiatives.
Distills complex science into engaging content a lay audience can use as part of multiple campaign initiatives and content platforms, spanning written, video/multimedia, and other formats.
Plans, develops and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view, with moderate levels of guidance and direction.
Solves a range of straightforward problems, as work assignments are difficult and broad in nature, usually requiring originality and ingenuity. Manage digital and social media assets (including routine website maintenance); compiles and analyzes relevant metrics based on established strategic goals.
Performs other related work as needed.
Experience creating engaging social media content and increasing audience engagement.
Demonstrated track record of creating engaging content and increasing success metrics.
Experience filming and editing videos.
Experience creating and managing paid social media advertising campaigns and analyzing campaign data/conversions.
Experience working with Facebook pixel, Google analytics, and other digital tools and metrics.
Experience with web-based communications technologies (blogging, podcasting, website maintenance, etc.).
Experience writing and editing online content.
Technical Skills or Knowledge:
Social media marketing skills.
Graphic design skills.
Knowledge of and/or experience with Facebook pixel, Google analytics, Google tag manager, and other digital tools.
Knowledge of and/or experience with MS Office Suite, especially Word and PowerPoint.
Knowledge and/or experience with software platforms like Adobe Creative Cloud.
Knowledge and/or experience with video production software.
Knowledge and/or experience with videography, photography, multimedia production.
Knowledge and/or experience with websites like WordPress.
Knowledge of grammar, punctuation, spelling and editorial style.
Excellent oral and written communication skills, including the ability to create both news and marketing/promotional copy and videos.
Interview and content research skills.
Ability to work independently with a high degree of initiative.
Attention to detail.
Ability to maintain confidentiality.
Ability to work on multiple projects simultaneously, set priorities, and meet deadlines.
Ability to coordinate with teams.
Project management skills.
Cover Letter (required)
3 Social media work samples (required)
3 Video production samples showcasing filming and editing (required)
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