What Product or Services Marketing contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
Cardinal Health provides innovative technology and practice management solutions, specialty expertise, and scale to enable specialty physician practices and clinics to deliver high-quality and efficient patient care. We listen to specialty providers' needs to ensure we provide the right clinical, financial and operational solutions - so our customers can run their practices smoothly, profitably and independently.
As Sr. Marketing Manager, you will be responsible for developing and executing the promotional content strategies that reach specialty physician practices (e.g., oncology, rheumatology, retina, nephrology, etc.). This position will also lead the marketing plan for a large customer event and the marketing strategy targeting community-based urology specialty practices.
In partnership with other Sr. Marketers on the team, defines the promotional content strategy for priority therapeutic areas and develops the content needed using a combination of internal (self-writing) and external agency support
Recommend and facilitate ways to repurpose content across various marketing channels
Owns the strategy, content and implementation of two bi-monthly e-newsletters that keep our customers informed with industry updates, new solutions and more; Recommends best practices to grow subscribers
Leads the promotions (e.g., webinars, eblasts) for industry insights reports, in partnership with Communications and Research teams
Partners with Communications Business Partners to implement external communications, thought leadership and PR efforts
Builds and executes the promotional plan for an annual Specialty GPOs customer membership event - Knowledge Forum - to drive attendance and ensure a consistent brand experience
Leverages customer and market insights to lead strategic marketing plans and content development to increase urology distribution market share, expand provider adoption of technology solutions, and grow group purchasing organization (GPO) membership
In partnership with Digital Marketing, develops robust lead generation strategies and drives the production of content and related marketing assets to support lead gen and nurturing efforts
Works closely with business leadership and Sales teams to implement, track and measure the effectiveness (ROI) of aligned sales and marketing efforts, fully leveraging Salesforce campaign management and closed-loop reporting
Works closely with Creative Services, Brand Strategy and external agency partners to produce effective and on-brand customer-facing marketing campaigns and tactics
Partners with Sr. Manager of Market Research to define the needs of current and prospective customers
Responsible for the ongoing management and tracking of a Marketing budget
Collaborates effectively with others and builds strategic alliances within the Pharmaceutical Segment and across Cardinal Health
Bachelor's degree in Marketing, Communications or related field, preferred
8+ years experience in related field, experience in the healthcare industry is strongly preferred
Excellent communication, presentation and writing skills
Demonstrated project management and marketing skills and experience
Ability to work in a fast-paced, deadline-driven environment
Strong decision making and organizational skills
Ability to prioritize and balance multiple initiatives
Ability/willingness to travel up to 20% (domestic travel)
What is expected of you and others at this level
Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects
Participates in the development of policies and procedures to achieve specific goals
Recommends new practices, processes, metrics, or models
Works on or may lead complex projects of large scope
Projects may have significant and long-term impact
Provides solutions which may set precedent
Independently determines method for completion of new projects
Receives guidance on overall project objectives
Acts as a mentor to less experienced colleagues
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a distributor of pharmaceuticals, a global manufacturer and distributor of medical and laboratory products, and a provider of performance and data solutions for healthcare facilities.We are a crucial link between the clinical and operational sides of healthcare, delivering end-to-end solutions and data-driving insights that advance healthcare and improve lives every day. With deep partnerships, diverse perspectives and innovative digital solutions, we build connections across the continuum of care. With more than 50 years of experience, we seize the opportunity to address healthcare's most complicated challenges – now, and in the future.As a global, growing company, we’re able to offer rewarding careers that let you make a positive impact on our customers and communities.