• Lead the development, management, and maintenance of all marketing materials, educational materials, social media platforms and social marketing outreach materials, and digital and printed content for RFS.
• Develop, manage, and maintain the social media pages, and collaborate with RFS staff on the social media strategies and posts using platforms such as Facebook, Instagram, Twitter, YouTube, RFS Website, etc.
• Coordinate, create, write, and distribute the Emailed Lessons, Printed Lessons, and Indirect Education Programs/Projects.
• Create digital and printed content such as posters, recipe cards, flyers, promotional materials, and digital and printed lessons through multiple design applications such as Canva, MailChimp, and Adobe Creative Suite.
• Using strategic and creative abilities, provide oversight and determine best practices for all marketing and social marketing interventions, including develop new programs, projects, and materials aligning with the vision, values, and goals at RFS.
• Work and coordinate with the North Carolina Division of Social Services (NCDSS) to develop appropriate marketing strategies for RFS.
• Deliver some direct education to fulfill all objectives and goals outlined by RFS and SNAP-Ed contract with NCDSS and USDA.

Minimum Qualifications

BACHELOR’S DEGREE IN A DISCIPLINE RELATED TO THE AREA OF ASSIGNMENT; OR EQUIVALENT COMBINATION OF TRAINING AND EXPERIENCE. ALL DEGREES MUST BE RECEIVED FROM APPROPRIATELY ACCREDITED INSTITUTIONS.

• MA or MS degree in business, marketing, or a related discipline
• Equivalent combination of training and 3-4 years of experience in the marketing or content-creating field
• Some understanding of the USDA/SNAP-Ed program and/or some knowledge in nutrition and/or food marketing.
• Some data analysis experience to be able to provide insight and analysis on marketing data and strategize best reporting practices for marketing data necessary for monthly, quarterly, and annually.
• Demonstrate qualitative and quantitative research experience.
• Familiarity with Spanish.

• BA degree in social science, social work, public health, business, marketing, or a related field.

• Experience in marketing.
• Experience in planning, coordinating developing, and implementing educational materials and marketing materials.
• Ability to create digital and printed materials through multiple design applications such as Canva, MailChimp, and Adobe Creative Suite for marketing materials.
• Demonstrate strong skills in written and oral communication, organization, and planning

About The University of North Carolina at Greensboro

UNC Greensboro, located in the Piedmont Triad region of North Carolina, is a higher-research activity university as classified by the Carnegie Foundation. Founded in 1891 and one of the original three UNC system institutions, UNCG is one of the most diverse universities in the state with nearly 20,000 students and over 2,700 faculty and staff members representing more than 90 nationalities. With 17 Division I athletic teams, 85 undergraduate degrees in over 100 areas of study, as well as 74 master’s and 32 doctoral programs, UNCG is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in health and wellness, visual and performing arts, nursing, education, and more. For additional information, please visit uncg.edu and follow UNCG on Facebook, Twitter and Instagram.

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