Associate Director for Marketing & Web Content

Job ID

Location

Medgar Evers College

Full/Part Time

Full-Time

Regular/Temporary

Regular

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POSITION DETAILS

Medgar Evers College (MEC), a nationally recognized leader in urban-serving education, is one of the twenty-five colleges within the dynamic City University New York (CUNY) System. Named for the late civil rights leader, Medgar Wiley Evers (1925-1963), the College's mission is to develop and maintain high-quality, professional, career-oriented undergraduate degree programs in the context of a liberal education.

Reporting to the Director of Communications, the Associate Director for Marketing & Web Content will serve as one of the College's primary digital contributors, managing general visual presentations and producing imagery in cooperation with the departmental or office representatives and web team. Additionally, this person will manage the College's digital advertising and media buying.

The individual will be responsible for fostering engagements and interactions with each unit within the College, ensuring the correct data is provided to help generate content to increase student enrollment.

The Associate Director will also:

• Develop and manage the design of Medgar Evers College's website.
• Plan, research, develop, and design digital material to enhance the online user experience.
• Assist in the creation of policies and procedures to ensure high quality and appropriateness of materials on the website (including ADA Compliance).
• Analysis and revision of existing web-based forms and/or design attributes.
• Manage SEO strategy, create and optimize content for SEO, and encourage SEO best practices across the College.
• Review visual content for quality and completeness and work with the administration, faculty, and staff to ensure visual assets are compatible with the digital platforms.
• Research new and emerging developments in electronic communications that can be used to increase visibility and enhance better communication internally and externally. Stay abreast of new platforms and trends in web design, including the latest updates and advances.
• Make recommendations and incorporate changes for an enhanced user experience.
• Assist with proofreading and copyediting of the website and digital platforms.
• Spearhead digital marketing initiatives that include brand and media strategies that will increase enrollment
• Perform data analysis that will inform digital marketing strategies
• Manage new digital projects as assigned by the Director

QUALIFICATIONS

Bachelor's degree and six yers' related experience required.

Preferred Qualifications:

• Master???s degree
• Must have a working knowledge of HTML, JavaScript, PHP, CSS, Photoshop, Illustrator, Indesign, WordPress, & Visio
• Experience with media development and management
• Experience with website analytic tools
• Experience developing social and digital strategy
• Excellent written and verbal communications
• Knowledge of social media development and website integration. Example: Hootsuite, Google Ads, Facebook etc.
• Must be comfortable with assisting with the front end: HTML5, CSS3, UI and JavaScript (jQuery)

CUNY TITLE OVERVIEW

Manages electronic, online and multi-media communications, providing editorial, technical and production expertise.

-Consults with client staff to assess needs and determine design and technical specifications

-Plans communications messages, formats, and designs which meet clients' needs and have impact with the intended audience(s)

-Coordinates the efforts of internal and external professionals to implement and disseminate electronic media projects

-Creates and maintains databases, archives, and other content associated with electronic media projects

-Develops production policies and standards and adheres to communications and branding standards

-Supervises staff as needed

-Performs related duties as assigned.

CUNY TITLE

Higher Education Associate

FLSA

Exempt

COMPENSATION AND BENEFITS

Salary commensurate with education and experience.

$84,946-$102,017

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

To apply, go to www.cuny.edu, access the employment page, log in or create a new user account, and search for this vacancy using the Job ID: 24819 or Title. Select "Apply Now" and provide the requested information.

CLOSING DATE

June 23, 2023

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

About Medgar Evers College (CUNY)

Medgar Evers College was founded as a result of collaborative efforts by community leaders, elected officials, the Chancellor and the Board of Higher Education of The City University of New York. The College, named after the civil rights leader, Medgar Evers, was established in 1969 with a mandate to meet the educational and social needs of Central Brooklyn in New York City. The College is committed to the fulfillment of this mandate. In keeping with the philosophy of The City University and Medgar Evers College, we believe that education is the right of all individuals in the pursuit of self actualization. Consequently, the College's mission is to develop and maintain high quality, professional, career oriented undergraduate degree programs in the context of liberal education. The College offers programs both at the baccalaureate and at the associate degree levels, giving close attention to the articulation between the two year and the four year programs. The College has a commitment to students who desire self improvement, a sound education, an opportunity to develop a personal value system, and an opportunity to gain maximum benefits from life experience and from their environment.

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