The Social Media Manager is an experienced and highly motivated, creative individual with a passion for creative storytelling and connecting with current and future Oregon Symphony patrons. That passion comes through storytelling and engagement with patrons on a daily basis, with the ultimate goal of converting new and infrequent concertgoers into loyal patrons (i.e. multi-ticket buyers and subscribers) and sustaining strong engagement with the current patron base. The Social Media Manager is also responsible for keeping the brand relevant and top of mind through innovative storytelling and regular, relevant content on social media.
The Social Media Manager will manage digital content as it relates to branding and promotions and administer the Oregon Symphony’s social media marketing campaigns, online community presence, and reoccurring patron eNewsletters. Reporting to the Director of Marketing, the Manager plays a key role in the strategy and creation of social content linked to sales, engagement, and branding.
Essential Duties and Responsibilities: Include the following. Other Duties may be assigned.
Develops, curates, and executes social media content strategy through market research, best practices, content testing, and partnerships.
Captures and creates exciting, engaging original social media content (including concert photography and media capture as needed) in alignment with strategy for channels including Instagram, Facebook, Twitter, Tik Tok, and LinkedIn, as well as any channels which are opportunistic or become industry-standard in the future.
Directs social media influencer appearances, campaigns, and partnerships as well as establish local brand partnerships for cross-promotions and ticket giveaways to fit key objectives, e.g. expanding/diversifying Oregon Symphony’s social media following and patron base, and to convert followers to concert attendees.
Suggests content for paid social ads and writes copy for a cohesive voice across paid and organic social.
Creates and maintains a regular publishing schedule.
Implements an editorial calendar to manage posting content and plan specific, timely marketing campaigns.
Leverages social media channels to fuel customer retention and mobile engagement efforts.
Supports the Director of Marketing with social media projects and partners with the Marketing Manager to apply digital strategies that help achieve agreed upon marketing goals.
Responds to patron inquiries and comments.
When necessary, works with 3rd party vendors for data analysis and best practices.
Monitors social media activities/strategies by other leading arts orgs.
Maintains consistent contact with digital colleagues across other leading arts institutions for identifying latest trends/strategies, technology for data gathering/measurement/project management and identify best practices.
Direct/manage digital marketing interns (when OSA engages with such programs).
Attends meeting with external digital media agency and collaborates with the team to suggest and implement new ideas based on learnings.
Leads digital specific brainstorming sessions with key marketing roles quarterly to discuss new digital initiatives.
Generates monthly reports on key metrics and learnings with month over month and year over year data presented to the marketing department.
Presents end of season results to senior management
Sets agreed upon metrics for growth across all platforms with Director of Marketing and Vice President yearly and keeps track of growth.
Works with Director of Marketing to determine budget for leveraging organic social content into paid campaigns that complements and works alongside any paid advertising for specific campaigns.
Directly responsible for generating the reoccurring patron eNewsletters as well as reporting on key performance metrics.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience: Bachelor's degree (B. A. or B. S.) from four-year college or university and a minimum of 2 years of relevant work experience in social media and/or content creation
Language Skills: Excellent writing, editing and proofreading skills. Ability to read and interpret documents. Ability to speak effectively before groups of patrons or employees of organization.
Mathematical Skills: Ability to budget and forecast with accuracy and to calculate figures and amounts such as discounts, percentages, etc.
Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Computer Skills: Experience with project management software tools (ASANA), Excel spreadsheet experience; experience with Google Analytics and Facebook ad Manager; working knowledge of Microsoft Office software; ability to quickly learn and use new software;Familiarity with social media publishing platforms, analytics and monitoring tools (such as Later, Hootsuite and Google Analytics) is required. Experience in creating digital content utilizing tools such as Adobe Creative Suite, Canva, Instagram, Facebook.
The Oregon Symphony is a vibrant, growing organization, which has achieved record ticket sales and contributions under the dynamic leadership of President & CEO Scott Showalter. At a time when many orchestras are reducing their classical programming, the Oregon Symphony has continued to invest in the art form, expand its season, reach new and bigger audiences, and expand its collaborations in the community. Now in its 126th season, the Symphony continues to champion living composers with a robust commissioning program, celebrate diverse artistic voices across our Classical, Pops, and Specials performances series, and explore the pressing issues of our time through the medium of music. The Symphony unites exceptional musicians, a world-class conducting staff, an unrelenting focus on excellence, a compelling vision, and a strong commitment to the greater good. The result is something special and rare: an energy that can be felt in every note and performances that move its listeners. As one of the region’s cultural jewels, the Symphony is central to the thriving arts community in Oregon and Southwest Washington. Propelled by the desire to bring the power of music to more people in new... ways, the Oregon Symphony is always moving music forward. Each year, the multi-Grammy nominated Oregon Symphony performs more than 115 concerts at the Arlene Schnitzer Concert Hall in Portland and performs regularly in Salem, Newberg, and other cities in the region. It also produces award-winning educational and community engagement events. The Symphony’s programs directly serve more than 250,000 people annually and reach tens of millions more around the globe through its broadcast and recordings programs. The institution is supported by thousands of individuals, businesses, and foundations and receives funding from the Regional Arts & Cultural Council, the State of Oregon Arts Commission, and the National Endowment for the Arts.The Oregon Symphony Association employs 76 full-time union musicians who are led by David Danzmayr. The Association’s annual operating budget is approximately $22 million, of which 80% is spent on artistic and engagement programs. It employs a full-time staff of 50, who are responsible for concert production, marketing, public relations, education, community engagement, fundraising, customer service, accounting, and financial reporting. It is governed by a volunteer board of directors, who each year contribute thousands of hours and personally contribute more than $2 million.