Job No: 525467 Work Type: Staff Location: Pomona Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications
Type of Appointment: Full-Time, Probationary
Collective Bargaining Unit: California State University Employees Union (CSUEU) - Unit 9
Job Classification: Public Affairs/Communications Specialist III
Classification Salary Range: $4,391 - $7,945 per month
Anticipated Hiring Range: $4,500 - $5,834 per month
Work Hours: Monday - Friday, 8 am - 5 pm, unless otherwise notified. Hybrid work schedule available.
Recruitment Closing Date: June 5, 2023
Required - All candidates must submit the following:
2 Writing Samples
The Department of Strategic Communications (StratComm), in the Office of the President, is Cal Poly Pomona's central communications office responsible for driving clear, consistent and coordinated brand storytelling. StratComm's team informs, engages and inspires internal and external audiences to join Cal Poly Pomona in transforming lives through student success. StratComm's portfolio of responsibilities includes media relations, reputation management, crisis communications, branding, marketing, digital and social media, visual and written storytelling across multiple platforms, executive and internal communications, advancement communications, and graphic design and standards.
DUTIES AND RESPONSIBILITIES:
Spearhead integrated marketing communications campaigns, leading the development, implementation and evaluation of integrated marketing communications campaigns for internal and external audiences. Acting as the project lead, collaborate with colleagues in Strategic Communications and other divisions to define objectives, develop strategies, and execute creative tactics. Engage university colleagues and external consultants/vendors to facilitate dialogue, solicit input and gain buy-in; clarify deliverables, deadlines, roles and responsibilities; identify goals and methods to measure return on investment; ensure deliverables are produced on time and within budget.
Create and edit content across multiple platforms that tells the University's story and inspires audiences to attend, work at and/or support the University. Conceive story ideas, gather information, and write marketing content that is accurate, engaging, on-brand, timely and appropriate to the medium. This may involve research, interviewing, data analysis and interpretation, cross-campus collaboration, and curation of relevant information to strengthen storytelling. Create content for marketing collateral, ads, websites, and social media posts, and write scripts for videos. Edit written communications, including articles, newsletters, fundraising proposals, copy for ads, social media. Work with Director of Marketing & Brand Strategy to create new communication vehicles in support of university-wide initiatives and priorities, as appropriate
Evaluate outcomes and elevate marketing methods: continuously assess return on investment (ROI) of efforts; recommend and make improvements; identify best practices and help ensure adoption. Analyze and report on outcomes to identify takeaways and make recommendations; monitor and employ emerging and effective strategies within the field; advocate and educate on the importance of adopting current and sophisticated approaches across the university. In collaboration with the Director of Marketing & Brand Strategy and Digital Marketing Data Analytics Specialist, create ROI metrics and performance indicators for integrated marketing communications, both for individual pieces and for targeted campaigns.
Bachelor's degree or equivalent in marketing, communications, public relations or a related field.
A minimum of three (3) years or related professional or technical experience.
Comprehensive and in-depth knowledge of communication, public affairs, media and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university. Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns. Ability to understand issues from a broad, strategic perspective. Thorough knowledge of applicable copyright, creative commons and other applicable laws pertaining to publications and the news media. Ability to effectively manage media relations and apply effective media strategies and techniques. Demonstrated ability to market story concepts to university officials and media outlets. Comprehensive knowledge of marketing research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns. Working knowledge of appropriate use of statistical techniques. Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media. Strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages. Ability to analyze and select pertinent facts and integrate them into communication vehicles. Exceptional interpersonal and interpretive skills. Ability to provide lead work direction and possibly mentorship. Expert writing and editorial skills. Demonstrated organizational skills
Minimum five (5) years of experience in commercial or nonprofit marketing, University Advancement marketing, or public relations with demonstrated excellence in storytelling and project management, including the ability to set priorities and manage multiple projects on deadline.
Demonstrated success in establishing productive relationships with colleagues, marketing professionals, donors and stakeholders in the region.
Ability to maintain confidentiality when required internally and across divisions.
A spirit of entrepreneurship manifested in researching, creating, nurturing, and bringing to fruition new approaches to university marketing and advertising.
A clear understanding of Cal Poly Pomona's strategic mission and knowledge of University and division objectives to translate them into effective marketing/advertising campaigns. Knowledge of search engine optimization and paid search.
An understanding of media mix optimization, inbound marketing and influencer marketing.
CSU requires faculty, staff, and students who physically access campus facilities or programs to be fully vaccinated against COVID-19, which includes obtaining a COVID-19 booster dose, or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement. See policy at https://calstate.policystat.com/policy/11030468/latest.
Out of State Work
The California State University (CSU) system is a network of twenty-three public universities providing access to a quality education through the support of California taxpayers. Part of CSU's mission is to prepare educated, responsible individuals to contribute to California's schools, economy, culture, and future. As an agency of the State of California, the CSU's business operations almost exclusively reside within California. The CSU Out-of-State Employment Policy prohibits hiring employees to perform CSU-related work outside California. See policy at https://calstate.policystat.com/v2/policy/10899725/latest/.
Cal Poly Pomona will make a conditional offer of employment, pending the satisfactory completion of a background check (including a criminal records check). The conditional offer of employment may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. In determining the suitability of the candidate for the position, Cal Poly Pomona will give an individualized assessment to any criminal conviction history, considering such factors as the nature, gravity and recency of the conviction, the candidate's conduct, performance or rehabilitation efforts since the conviction and the nature of the job applied for. See policy at https://www.cpp.edu/eoda/employee-labor//documents/employment-policies/hr2017-17.pdf.
Cal Poly Pomona hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. See Form I-9 Acceptable Documents at https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents.
Child Abuse/Neglect Reporting Act (CANRA)
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. See policy at https://calstate.policystat.com/v2/policy/10927154/latest/.
In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal Poly Pomona Annual Security and Fire Safety Report is available at: https://www.cpp.edu/campus-safety-plan.shtml.
Cal Poly Pomona consistently ranks among the best universities in the country when it comes to quality education, affordability and career prospects for graduates. As an inclusive polytechnic university, we cultivate success through experiential learning, discovery and innovation. U.S News noted Cal Poly Pomona was eighth most diverse among regional universities in the West and tenth most diverse in the nation. Nowhere else can students ride an Arabian horse, practice on a Steinway piano, bring a new product to market, and build a liquid-fueled rocket.