The Digital Content Specialist II is responsible for developing and maintaining digital communications throughout the consumer journey. The Specialist is responsible for evaluating, planning, organizing, managing and contributing to CHRISTUS Health's digital content areas in an effort to achieve the CHRISTUS' marketing, branding and messaging objectives. Responsible for writing and copy editing content that drives engagement within the CHRISTUS Health's digital landscape, the ideal candidate should be a master story teller.
Develop and implement Consumer Journey and Consumer Lifecycle communications with the Program Manager of UX/Content
Collaborate internally and externally to ensure optimization of consumer experience communications
Interview subject matter experts, patients, and leaders to produce engaging digital content
Write and edit omnichannel consumer facing messages and content for CHRISTUS external facing digital channels including but not limited to CHRISTUS Health's websites, consumer emails, blogs, etc.
Review and optimize existing content
Create and administer the consumer experience governance process that provides for submissions of changes and proper approvals
Identify opportunities to improve the consumer experience and identify customer pain-points and challenges
Inform decision-making through the creation of customer-centric tools such as journey maps and personas
Requirements:
Bachelor's Degree in Marketing, Communications, Advertising or related field
Excellent written, verbal and presentation communications skills
Proofreading training is a plus
Passion for story-telling
Ability to maintain a balance of editorial, digital, marketing and technical skills
Understands and navigates various digital content platforms and analytical tools (i.e. Content Management Systems, marketing automation, etc.) and has experience with WordPress or Sitecore
Working understanding of search engine optimization and impactful writing using targeted keywords
Minimum five years of marketing content writing experience
Proven work experience as content specialist, strategist or similar role with portfolio samples
Experience in the healthcare industry a plus
Experience in managing multiple projects with tight and competing deadlines
Experience with Sitecore 8-10 and Oracle Eloqua is a plus
CHRISTUS HEALTH is an international Catholic, faith-based, not-for-profit health system comprised of almost more than 600 services and facilities, including more than 60 hospitals and long-term care facilities, 350 clinics and outpatient centers, and dozens of other health ministries and ventures. CHRISTUS operates in 6 U.S. states, Colombia, Chile and 6 states in Mexico. To support our health care ministry, CHRISTUS Health employs approximately 45,000 Associates and has more than 15,000 physicians on medical staffs who provide care and support for patients. CHRISTUS Health is listed among the top ten largest Catholic health systems in the United States.
