The Alumni Marketing & Communications (AM&C) team within External Relations is responsible for alumni engagement and fundraising communications to Harvard Business School (HBS) alumni. The role of AM&C is evolving as the School embarks on a digital transformation. This will call for a cutting edge approach to digital marketing and marketing strategy in order to more effectively and efficiently promote content, programs, and events to a broad alumni population, as well as targeted segments within that population. The successful candidate for Associate Director, Integrated Marketing, will join the organization at a pivotal time as AM&C deepens its understanding of the alumni and their needs, and takes a holistic view of alumni's lifelong connection to HBS. This role is an important step toward building a more strategic marketing function. The Associate Director, Integrated Marketing, will report to the Senior Director, Alumni Marketing & Communications.
The HBS External Relations team, which includes AM&C, is dedicated to strengthening the lifelong relationship between alumni and the School by delivering meaningful engagement and learning, and by inspiring philanthropy that supports and extends the HBS mission of educating leaders who make a difference in the world. Our organization is unequivocally committed to the core values of racial equity, diversity, inclusion, and belonging, and empowers all staff to embody these principles in our internal work with colleagues and our external work with alumni, donors, and friends of the School.
Following the conclusion of a successful campaign that raised $1.4B – the largest campaign in the history of graduate business education – and deepened relationships between alumni and the institution, Harvard Business School remains committed to leadership in the advancement field. Propelled through the pandemic by a spirit of innovation and with a new dean who has articulated an ambitious and bold set of priorities for the future, now is an exciting time to join the External Relations team at HBS.
Today, AM&C creates award-winning alumni- and donor-focused digital and print content, maintains a vibrant social media presence, and publishes the quarterly Alumni Bulletin magazine, the alumni website and e-newsletters. AM&C also creates messaging and collateral to support fundraising and stewardship of donors, and manages the broad-based fundraising appeals to alumni.
Duties & Responsibilities include:
Marketing Strategy and Planning:
Oversees the marketing planning process with External Relations (ER) and campus partners, translating the program or project strategy into a marketing plan that identifies key messaging points, primary audiences, strategic goals for content, programs, and events, and success metrics; incorporating a multi-channel approach that considers digital, print, on-campus and partnership opportunities. Identifies necessary elements needed for digital and print communications, social media marketing, and integration with other AM&C and HBS activities.
Develops integrated, multi-channel marketing plans for alumni-focused programs and content, including lifelong learning programs, alumni-engagement activities, reunions, professional development opportunities, and alumni-focused content.
Partners with project manager to identify how marketing plans will be implemented and specify roles, responsibilities, and interdependencies for successful implementation.
Provides guidance to the content creator to convey key messaging, objectives, audience profiles, segmentation, and appropriate tone for all event-related program marketing programs (email and print invitations, reminders, thank you/follow-ups, website copy, etc.).
In partnership with AM&C content leaders, shapes the ER content marketing plans. Serves as a key point of integration between ER produced content and editorial and multimedia content produced by HBS partners (HBP, HBS Online, Working Knowledge, Baker Library, HBS Connects, Initiatives, etc.). Contributes to broader multi-channel content marketing plan that leverages all available content to benefit the HBS alumni community.
Advises External Relations teams and various campus partners on effectively engaging and inspiring members of the alumni community, working to align that outreach with ER's engagement goals.
Management and Reporting
Supervises social media contractor, and, in collaboration with AM&C colleagues, oversees social media content production and sets social media strategy as part of integrated marketing plans.
Reviews data analysis of communications outreach and program attendance to continually refine marketing efforts, both broad-based and targeted, working in partnership with the Digital Communications team and other External Relations colleagues.
Responsible for other duties as assigned.
Bachelor's degree required
Minimum 7 years professional experience required, ideally with a mix of private sector and academic or nonprofit environments.
Understanding of integrated marketing planning, content marketing, and awareness of the latest in marketing best practices and trends.
Demonstrated prior success in leading and managing complex communications and marketing projects, from concept through final execution.
Understands the principles of creative writing and design for email/print marketing as well as communications collateral.
Hands on experience using social media and video strategically and creatively in a marketing capacity.
Technical experience requirements include: Microsoft Word and Excel, PowerPoint, HTML, InDesign, Teams. Familiarity with project management software (Workfront). Copy editing and proofreading proficiency.
Additional Qualifications and Skills
Candidate is a team player who enjoys collaboration and understands the importance of deadlines, budgets, and accuracy.
Knowledge of business and management trends is a plus.
This role is offered as a hybrid (some combination of onsite and remote) where you are required to be onsite at our Boston, MA based campus 2 days per week. Specific days and schedule will be determined between you and your manager.
We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role.
A cover letter is required to be considered for this opportunity.
Harvard Business School will not offer visa sponsorship for this opportunity.
Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here https://www.hbs.edu/employment.
Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.
Hybrid (partially on-site, partially remote)
Commitment to Equity, Diversity, Inclusion, and Belonging Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.
EEO Statement We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.