The primary role of the Associate Director of Digital Marketing is to support the growth and evolution of digital initiatives and innovation across Kellogg.This role is responsible for all aspects of digital advertising (search, display, paid social, programmatic, direct digital media), organic social media strategy and execution, and SEO. The ideal candidate will have robust experience in digital marketing, measurement & reporting, and enterprise MarTech tools.Success in this role starts with attracting prospective students to Kelloggs degree programs; profitable growth of digital advertising; collaboration with Kellogg Admissions, agencies, and publishers; and socializing performance against growth goals to senior leaders at Kellogg.This role reports to the Senior Director, Digital Strategy.
Position requires occasional evening and weekend work. Occasional travel, both domestic and international, may be required. This position is presently hybrid (two days per week in Evanston and the others remote).This remote working arrangement will be evaluated on a regular basis and may be changed based on business and operational needs.
About the Kellogg School of Management at Northwestern University
The Kellogg School of Management at Northwestern University is a premier global business school with a vibrant community of faculty, staff, students and over 65,000 alumni who shape the practice of business and organizations around the world. Kellogg prepares distinctive leaders by fostering a unique combination of analytical skills and human-centric capabilities. Kellogg leaders embrace disruption as opportunity and embody the essential qualities of creativity, innovation, and empathy.
Kellogg offers an innovative portfolio of programs: six full-time MBA programs that include an accelerated one-year program, a two-year program, and joint degree programs with Northwesterns engineering, medical and law schools; an Evening & Weekend Program; an Executive MBA program; a Master of Science in Management Studies; a PhD program; extensive non-degree Executive Education programs; and Kellogg Future Leaders, a deferred enrollment program for undergraduates.
�Advise and support digital marketing strategy utilizing paid, owned and earned media channels, and SEO. Define channel strategy across paid and social media.Implement the strategy via campaigns and projects to build the Kellogg brand and reputation in support of the recruitment of students.
�Manage and evolve key business partnerships (agency and technical) and internalstakeholders (Brand Marketing, Comms, Admissions) to align marketing efforts to business goals.
�Evolve SEO maturity of the Kellogg website and staff.Manage the execution of SEO projects (with SEO partner) based on priorities and business needs.Measure SEO performance in terms of breadth and depth of targeted key-phrases.
�Supervise staff of 1-2 and work output for select agencies, publishers, and partners.
�Lead cross-functional teams and agencies to develop marketing assets and content across a range of media including print, digital, social and events.
�Analyze and report on the effectiveness of campaigns and tactics and provide recommendations for optimizations.
�Performs other duties as assigned.
�5+ years of relevant industry and/or functional experience (digital marketing, social media, SEO, and measurement/reporting)
�Demonstrated ability to create compelling and effective marketing communications content that engages target audiences.
�Demonstrated experience managing marketing communications projects in a timely, efficient, and effective manner.
Minimum Competencies: (Skills, knowledge, and abilities.)
�Excellent strategic and analytical skills
�Strong ability to collaborate across departments and functions; proven relationship builder
�Able to work under deadline pressure and adjust priorities independently to meet changing business needs in an entrepreneurial environment
�Ability to develop creative solutions and be solution-oriented.
�A master's degree or the equivalent combination of education, training and experience for which comparable skills can be acquired.
�Confident, professional, and positive attitude. Ability to adapt to different people and situations, and incorporate honesty, respect, and fairness in daily actions.
Target hiring range for this position will be between $80,958 - $105,000 per year. Offered salary will be determined by the applicants education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data.
Work-Life and Wellness: Northwestern offers comprehensive programs and services to help you and your family navigate lifes challenges and opportunities, and adopt and maintain healthy lifestyles. We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.
Professional Growth & Development: Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If youre interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.
Northwestern strongly recommends COVID-19 vaccinations and boosters for people who can obtain them as a critical tool for minimizing severe illness. More information can be found on the COVID-19 and Campus Updates webpage.
The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.