The Department of Intercollegiate Athletics is searching for a Director of Digital Marketing to provide leadership, strategy and execution of the Michigan State Athletics digital efforts, including marketing automation, digital marketing, CRM, website and app, social media, advertising, and revenue generation. Responsibilities include, but are not limited to:
Digital Marketing: Responsible for the development, implementation and evaluation of the athletic department’s digital marketing efforts to increase ticket and donation revenue and attendance through social media, email, website, app and other similar initiatives.
Marketing Automation: Responsible for the development, implementation and evaluation of the athletic department’s email communication to customers involving ticket opportunities, event promotion, corporate partnerships engagement and game day information.
Ticket Sales Attendance: Provide support, leadership, strategy, and execution of ticket opportunities, including season, mini plans, group and individual game tickets, to public, students, alumni and staff. Goal is to increase both attendance and revenue, while providing additional opportunities for new fans. Effectively communicate and coordinate with the Spartan Ticket Office to develop, implement and evaluate these sales and promotional efforts.
New Fan Development: Provide leadership, strategy and execution of new fan development through incoming students, parents, recent alumni, single-game ticket purchasers, Seat Geek ticket buyers, Fanatics purchasers, corporate partnerships, and other local individuals and groups.
Website and Mobile App Development: Provide support, leadership, strategy, and execution on digital initiatives within the official athletics webpage and mobile app, including building webpages for mobile ticketing and sport-specific ticketing landing pages, integration of mobile ticketing within app, developing and utilizing ticket information and email sign-up forms to cultivate new purchasers, and using ad spaces for ticket and event promotion.
Research and Evaluation: Utilize analytical tools and conduct research activities to determine the effectiveness of advertising campaigns, ticket sales initiatives and marketing plans.
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Bachelor’s Degree; 5+ years of experience in professional, collegiate athletics or equivalent combination of education and experience. Candidate must display a commitment to responsibility for adhering to all policies, rules and regulations of MSU, the B1G Ten Conference and the NCAA.
Required Application Materials
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Michigan State University has been advancing the common good with uncommon will for more than 160 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.