Director of Strategic Marketing and Communications
Mayfield Senior School of the Holy Child Jesus
Location: Pasadena, California
Type: Full Time
Salary: $130,000 - $150,000
4 Year Degree
Mayfield Senior School of the Holy Child Jesus, a 9-12 independent Catholic girls’ school in Pasadena, California, seeks a mission-driven, creative and strategic thinker to develop and manage a broad range of marketing and communications activities related to the strategic direction and positioning of the school as well as ongoing operations that ensure cohesive and consistent messaging.
Reporting directly to the Head of School and serving as an integral member of the School Leadership Team, the Director of Strategic Marketing and Communications should be knowledgeable about best practices and trends in data-driven marketing, brand management and public relations. The ideal candidate must be skilled at developing creative and compelling messaging and possess the ability to engage effectively with all members of the Mayfield Senior School community. Mayfield Senior School seeks a candidate who will contribute to a culture that inspires staff and colleagues with a sense of purpose, innovation, energy, productivity, accountability, collaboration and professional growth.
Immersed in all aspects of school life, the Director of Strategic Marketing and Communications will be engaged in all activities including academics, admissions, advancement, athletics and arts to better understand and articulate appropriate messages.
Responsibilities include but are not limited to:
Design, create, and implement a comprehensive marketing and communications strategy that incorporates all Mayfield audiences and stakeholders.
Create and direct a comprehensive marketing campaign that increases the school’s visibility and competitive positioning, and enhances the public’s perception of the school.
Translate school strategy into a marketing plan with tactics to advance the school’s mission, drive enrollment and fundraising, and build community.
Lead all marketing efforts and manage and elevate the school's brand through strategic planning, market insight, trend analysis, data-driven strategies and feedback from constituencies.
Oversee the planning, content and production of all marketing and collateral materials, publications, invitations and advertisements to ensure alignment of the school’s core messages and brand image across all channels.
Develop and execute a communications plan with messaging that reflects the school’s mission and core values.
Monitor industry trends in communications and marketing, particularly with an eye on digital tactics as well as the independent school market, and make recommendations for action.
Build and cultivate relationships with faculty, students and staff and encourage all parties to
Manage relationships with third-party advertising, marketing and public relations agencies, consultants and designers.
Shape and maintain the strategic and creative direction of the school’s website and lead a rebranding initiative.
Provide quality control for all communications while ensuring that graphic and editorial standards for brand, identity and logo are maintained.
Cultivate and maintain positive ongoing relationships between Mayfield Senior School and the media as well as other key community organizations.
Write and edit key communications from the Head of School, Board Chair, and other key
Collaborate with the Head of School to manage crisis communications as
Direct and manage members of the Marketing and Communications staff and facilitate the work of the Board of Trustees’ Communications and Marketing Committee.
Work closely with the Head of School and school leaders to enhance the school’s appeal to a widening range of prospective, families, faculty, staff, alumnae, parents and friends.
All other duties as assigned by the Head of
The annual salary range for this position is $130,000 - $150,000. Relocation assistance, if needed, is negotiable. A comprehensive benefits package will be provided.
Please send a cover letter, resume, and three professional references to Lisa Hernandez, Assistant to the Head of School (Lisa.Hernandez@Mayfieldsenior.org). Writing samples and a professional portfolio will be requested after the initial interview.
Mayfield Senior School does not discriminate on the basis of race, gender, sexual orientation, or national and ethnic origin in the administration of its hiring practices.
An appreciation and passion for the mission of Mayfield Senior School along with a commitment to Catholic education, Holy Child values, global awareness and social responsibility.
Seven years' minimum experience in a progressively responsible professional marketing/communications role, preferably in an educational or non-profit
Bachelor's degree in Marketing, Journalism, Advertising, Communications or related
Proven expertise in project management, marketing strategy and analytics, brand development, and marketing communications leadership, development and execution.
Exceptional writing, editing and oral communication skills and proficiency in communicating and engaging effectively with a wide range of constituencies.
Demonstrated ability to contribute both at a strategic and operational
Ability to manage complex projects in a fast-paced organization with multiple
Self-confidence, humility, integrity, warmth and a flexible personal style combined with a sense of humor that will earn the respect and attention of the school and community.
About Mayfield Senior School of the Holy Child Jesus
Mayfield Senior School is a Catholic, independent, college preparatory school for young women grades 9-12 with an enrollment of 330 students. Located in beautiful Pasadena, California, the school is sponsored by the Society of the Holy Child Jesus and guided by the educational philosophy of the Society’s foundress, Cornelia Connelly.
Grounded in the Seven Goals of Holy Child education, Mayfield seeks faculty and staff members who will help build a joyful educational community. We expect teachers to embrace our Holy Child mission, which encourages students to strive for excellence, find their passions, and develop the courage and confidence that comes from the understanding that their lives have meaning and purpose.
Mayfield Senior School of the Holy Child Jesus is an Equal Employment Opportunity employer and does not discriminate on the basis of race, color, national or ethnic origin, age, gender, disability, marital status, sexual orientation, or any other status protected by federal, state or local law in the administration of its employment practices. As a Catholic School, Mayfield reserves the right to consider religion as a factor in the hiring process as permitted by law.