Assistant Vice President, Digital Performance and Web
University of New Hampshire (UNH)
Location: Durham, New Hampshire
Internal Number: PS4162FY24
Summary of PositionThe Assistant Vice President of Digital Performance and Web is a seasoned marketer with extensive experience leading the strategic vision and operations needed to take a brandâs digital presence to the next level. This individual will lead the strategy, implementation and performance of strategic initiatives across UNHâs digital properties as well as oversee digital outreach technologies and platform best practices related to lead generation, cultivation and conversion.This position has the unique opportunity to develop a 5+ person team within UNHâs Marketing department, as well as lead cross-functional teams. The AVP of Digital Performance and Web will support marketing goals of driving revenue, engagement and reputation. This role is further responsible for creating consistent brand experiences for multiple audiences, including prospective students, parents, alumni, donors, faculty, staff, businesses and state officials. They will serve as a senior leader, strategist and partner ensuring integration and alignment among the universityâs digital marketing efforts.This position reports to the Chief Marketing Officer and will serve on the Leadership Team of UNHâs Marketing Department.Review of applications will begin immediately and will continue until the position is filled or otherwise closed at the Collegeâs discretion. To receive priority review, please submit your application by 5:00 pm on Friday, September 15th.Â
Other Minimum QualificationsThe successful candidate will be a visionary digital marketer and persuasive communicator who is able to evaluate complex requests from key UNH constituents and develop successful solutions. This individual should be a responsive, positive and amiable collaborator, who is capable of working across a matrixed organization with varying levels of hierarchy. Applicants should embrace an entrepreneurial mindset, know how to advocate for resources and how to optimize the impact of their team. Additionally, the ideal person has experience with content strategies, MarTech solutions, and lead generation activities, as well as proficiency with analytics and insights. Experience in higher education or other large, complex organizations is strongly preferred.Bachelorâs degree or equivalent experience, masterâs degree preferred10+ years leading of comprehensive, hands-on digital marketing initiatives in a complex, dynamic organization.Higher education experience a plusDrupal proficiency a plusExceptional conceptual ability, with the leadership and interpersonal skills needed to operationalize.Significant entrepreneurial orientation demonstrated through innovativeness, proactiveness, measured risk-taking, and results-orientation.Ability to work with multiple internal and agency partners effectively.Proven leadership / supervisory experience, particularly within a nested hierarchy. Demonstrated ability to grow talent, leveraging the unique skills and experiences of team.Demonstrated experience developing, socializing and executing a digital marketing strategy.Up-to-date understanding of search engine optimization, search engine marketing, digital advertising and targeting techniques for a cookie-less future, website and social media analytics (e.g. Google analytics/GA4), social listening, UX and UI, marketing automation.Ability to credibly lead MarTech integration among multiple platforms, including customer relationship management software, content management systems, email and event management tools and web and mobile applications.
The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast, and is convenient to New Hampshire's lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.