Directs, advises and oversees all marketing and communication strategies for the College of Aviation. Develops, oversees, and evaluates strategic plans for marketing, public relations and the recruitment and retention of students. Develops and implements policies and procedures for marketing and recruitment. Forecasts enrollment trends. Develops budgets.
Oversees the management of data collection and analysis in relation to recruitment and marketing. Provides overall unit assessment and evaluation to measure effectiveness of the programs. Develops new models based upon market demands and trends. Oversees the management of the budgetary and financial aspects of the department and ensures fiscal integrity and compliance with sponsoring agencies.
Develops engagement strategies. Supports the implementation of initiatives, communications, events and special project to establish and build relationships while engaging with diverse groups of alumni. Builds and maintains relationships with other University offices, departments, and external stakeholders to represent programs and departments at various college outreach events.
Plans, develops and implements programs, seminars, and events to guide student to explore and select a career path, develop industry contacts, and establish a strong network of professionals within the aviation industry.
Develops, implement, and oversee outreach programs, creating marketing materials and other necessary collatoral to promote programs and activities that are consistent with enrollment goals.
Determines advertising medium and provides art direction. Oversees the College's branding initiative and related training. Provides leadership to the college team and provides guidance for institutional marketing initiatives.
Supervise and train staff.
Short Job Description:
Master's degree in related field from an accredited institution.
Five years' relevant experience.
Experience with recruiting, marketing and outreach activities.
Supervisory or lead experience.
Strong interpersonal, written and verbal communication skills.
Experience engaging with a diverse population.
Budget management experience.
Ability to work irregular shifts and extended hours, including evenings and weekends.
One of the top-100 public universities in the United States, Western Michigan University is committed to being learner centered, discovery driven and globally engaged. Founded in 1903, what was once Western Michigan College became Michigan's fourth public university in 1957. Since then, WMU has undergone dramatic growth in size and stature. Today, the University offers more than 240 academic programs to students pursuing degrees through the doctoral level. More than 20 percent of its 25,000 students are enrolled in graduate course work, studying in disciplines ranging from atomic physics and graph theory to medieval literature and blind rehabilitation. Of 101 graduate offerings available, 30 lead to a doctoral degree.