Position Summary:  The Director, Brand Experience is responsible for designing impactful and effective interactions between the SFA brand and SFA product brands and their target audiences. Under guidance of the SVP, Marketing & Communications, and in collaboration with departmental leads, the Director, Brand Experience translates the positioning, messaging, history, and graphic identity of the organizational brands into tangible in-person, digital and traditional marketing experiences, and promotional content and materials that help meet objectives around brand awareness, engagement, perception, and sales.   Essential Functions & Responsibilities:  Identifies opportunities to engage target audiences in new