Develop and implement a strategic communications plan that drives measurable brand awareness and increases engagement.
Develop a strategic, mission-aligned student communication and marketing strategy that spans the student life cycle, from prospective students to new alumni.
Create and disseminate material to drive student recruitment, including digital and print advertising and communications.
Utilize market research to make informed and data-driven decisions about how to best identify, target, and enroll prospective students.
Manage program and office websites, and related social media channels (e.g. developing, posting, and updating content as needed to increase engagement).
Identify and facilitate opportunities to increase OMEâ™s visibility, fundability, and voice through global, national, local, and/or trade press engagements.
Collaborate with internal and external partners, including University Communications, BSD Communications, University of Chicago Medical Center Communications, community organizations, industry partners, and others.
Create and implement an OME brand identity in adherence to University guidelines.
Develops marketing communications, advertising, or publicity materials with a moderate level of guidance from others. Develops, plans, and coordinates the development and production of marketing and publicity materials and campaigns, ensuring deadlines and budgets are met.
Monitors, analyzes, and reports on sales and circulation activity. Analyses possible solutions using standard procedures. Conducts market research, analyzes results and develops marketing strategies based on findings. May participate in developing new products and services, and determining new markets.
May train the work of lower level marketing staff.
Perform other related work as needed.
Masterâ™s degree strongly preferred.
At least three years of work experience in a similar job discipline.
Ability to work on multiple projects simultaneously, set priorities, and meet deadlines with minimal direction.
Proactive approach to solving problems and implementing solutions.
Ability to establish good working relationships with people of different backgrounds.
Excellent written and verbal communication skills and strong attention to detail.
Professional demeanor including tact, discretion, and a customer-service oriented approach to the job.
Knowledge of marketing and communications principles, strategies, and techniques.
Experience with Adobe Creative suite, social media platforms, web design, Google Ads, CRMs, and SEO.
Knowledge of Microsoft Office.
Analytical skills to collect and organize data to drive strategic decisions.
This position is eligible for a flexible work arrangement if desired, with some in-office presence required.
Cover Letter (preferred)
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