Work with the DSI Communications Director to evolve and evaluate social media and digital marketing strategies.
Contribute to different prongs of internal and external marketing and communications campaigns and initiatives.
Create engaging social media content and multimedia, execute ad campaigns, and analyze data.
Film and produce creative videos primed for online engagement.
Disseminate content that highlights DSI research, education programs, and outreach activities.
Manage digital and social media assets, compiles and analyzes relevant metrics based on established strategic goals.
Builds brand identification of the DSI and its research, education, and outreach programs through the penetration of social media, search engines, portal sites, and tracks usage and trends of related websites and social networks.
Assists in designing strategic marketing plans to support DSI internal and external campaigns.
Collaborates with stakeholders and partners across University of Chicago departments and divisions.
Applies knowledge and experience to assist with internal and external communications initiatives.
Distills complex science into engaging content a lay audience can use as part of multiple campaign initiatives and content platforms, spanning written, video/multimedia, and other formats.
Plans, develops and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view, with moderate levels of guidance and direction.
Solves a range of straightforward problems, as work assignments are difficult and broad in nature, usually requiring originality and ingenuity. Manage digital and social media assets (including routine website maintenance); compiles and analyzes relevant metrics based on established strategic goals.
Performs other related work as needed.
Experience creating engaging social media content and increasing audience engagement.
Demonstrated track record of creating engaging content and increasing success metrics.
Experience filming and editing videos.
Experience creating and managing paid social media advertising campaigns and analyzing campaign data/conversions.
Experience working with Google analytics, and other digital tools and metrics.
Experience with web-based communications technologies (blogging, podcasting, website maintenance, etc.).
Experience writing and editing online content.
Technical Skills or Knowledge:
Social media marketing skills.
Graphic design skills.
Knowledge of and/or experience with Google analytics, Google tag manager, and other digital tools.
Knowledge of and/or experience with MS Office Suite, especially Word and PowerPoint.
Knowledge and/or experience with software platforms like Adobe Creative Cloud.
Knowledge and/or experience with videography, photography, multimedia production.
Knowledge and/or experience with websites like WordPress.
Knowledge of grammar, punctuation, spelling and editorial style.
Excellent oral and written communication skills, including the ability to create both news and marketing/promotional copy and videos.
Interview and content research skills.
Ability to work independently with a high degree of initiative.
Attention to detail.
Ability to maintain confidentiality.
Ability to work on multiple projects simultaneously, set priorities, and meet deadlines.
Ability to coordinate with teams.
Project management skills.
Cover Letter (required)
3 Social media work samples (required)
3 Video production samples showcasing filming and editing (preferred)
Link to personal website or portfolio (preferred)
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