The Manager, Digital Marketing - Paid Search leads and manages the planning, implementation, and execution of the US Property Management division's overall strategy and direction related to paid search advertising. The position accesses marketing data and leverages best practices to monitor and evaluate search engine product results, identifies and interprets trends and key findings, and makes and enacts adjustments to search product mixes and investments to maximize marketing results. The position relies heavily on marketing data analytics and reporting to measure performance on key performance indicators and metrics associated with each search product type, such as ranking, impressions, clicks, clickthrough rate, cost-per-click, and cost per site visit, and reviews, partners, and consults with paid search vendors to modify search campaigns and other tactics to achieve targeted results. The Manager, Digital Marketing Paid Search is responsible for defining and continually refining paid search product offerings, prioritizing process scale, cost efficiencies, and stakeholder value, and monitoring the digital marketing landscape for emerging products and best practices to improve quality, effectiveness, and efficiency. The Manager, Digital Marketing Paid Search selects, contracts with, and manages external marketing vendors, suppliers, and other external marketing resources to support the development and delivery of search marketing projects, and ensures compliance with standards for quality, timeliness, and service.
Direct, lead, and manage the planning, implementation, and execution of the US Property Management division's overall strategy, initiatives, and priorities related to paid search advertising.
Select, contract with, and manage relationships with external marketing vendors, suppliers, and other external marketing resources to support search engine marketing projects, campaigns, and other strategies, and manage the day-to-day operation and delivery of contracted paid search and services to ensure compliance with Greystar standards for product quality, timeliness, and customer service.
Define and continually review and update the array of paid search product offerings to meet Company needs, and prioritize process scale and review cost efficiencies and stakeholder value to maximize the return on investment of paid search campaigns. Partner with and support teams engaged in projects that enhance both search marketing and other marketing service programs to deliver best-in-class products to key stakeholders.
Set, define, and implement standards and product type-appropriate key performance indicators for tracking, measuring, and evaluating results on paid search campaigns and strategies, and examine and analyze marketing data to monitor and report key trends and findings related to ranking, impressions, clicks, clickthrough rate, cost-per-click, and cost per site visit.
Access, analyze, and interpret marketing data and reporting packages to proactively recommend and develop search engine strategies, track and evaluate the success of existing strategies and tactics, identify opportunities for improving results, and partner with external search product vendors and service providers to modify search product mix, campaigns, or tactics to maximize the return on investment and optimize performance.
Recruit, interview, hire, develop, and manage team members by following and complying with the Company's human resource policies, processes, and practices, and by demonstrating effective leadership behaviors that align with the Greystar values and philosophies around People and that foster and promote a positive, productive, and engaging work environment.
Maintain a current knowledge and awareness about advancements, improvements, and new technologies related to paid search strategies, act on opportunities to test or pilot new paid search products and practices, and lead projects and initiatives to drive efficiencies, contain costs, and elevate the effectiveness of the Paid Search Products discipline.
Engage regularly with other Digital Marketing teams to ensure alignment around marketing strategies, coordinate on cross functional projects and initiatives, and implement process improvements and act on opportunities related to search programs and initiatives.
Maintain a current knowledge of the Company's marketing function's infrastructure, marketing products, programs, and strategies currently in place, and the established policies, protocols, standards, and other requirements related to marketing and the Greystar brand. Stay up to date on preferred marketing vendors and suppliers, including external creative agencies, and stay informed about initiatives and priorities related to digital marketing.
Build, establish, and access a network of experts and professionals inside and outside of the multifamily real estate industry and attend or participate in conferences, professional associations, and other events that contribute to professional growth. Set and communicate standards for team member participation in activities that support their professional growth and development and discipline expertise.
Follow and oversee team member compliance with the Company's established operating, systems, financial, and human resources policies and procedures, and meet Company and departmental standards and requirements related to job performance.
Personally practice proper safety techniques, follow the Company's risk and safety policies and procedures, and immediately report any team member or visitor injuries, accidents, or other safety-related issues to the appropriate individual(s). Ensure team member awareness of and compliance with safety protocols and procedures.
Continually identify and act on opportunities for improving the level and quality of service provided by the National Marketing function, and lead efforts that improve the function's efficiency, effectiveness, productivity, and overall contributions to the Company.
Incumbents will work in a fully remote model.
Incumbents must be able to view computer screens, paper documents, reports, and other written materials for extended periods of time where visual strain may result.
Occasional travel within the US may be required to attend business meetings, training sessions, conferences, or other situations necessary to accomplish all or parts of the daily responsibilities of this position.
Knowledge, Skills, and Abilities Required
Bachelor's degree or comparable experience in marketing, graphic design, communications, advertising, general business, or a related field. 5-7+ years' experience in a marketing leadership position, with a focus on paid search strategies and search campaign management. Strong command of and certification in Google AdWords and Bing Ads is preferred and ideal for incumbents in this position.
Working knowledge and hands-on experience in Google tracking and analytics tools, such as Google Tag Manager and Google Data Studio, and certification in Google Analytics is strongly desired.
Very strong process and project management skills and a proven track record in successfully managing teams that execute the completion of multiple activities, tasks, and processes according to specified timelines, legal standards, and defined outcomes. Proficient in analyzing and interpreting marketing data related to digital marketing and search engine management.
Skilled in organizing and managing personal and team productivity, meeting deadlines, and coping and managing through quickly changing priorities and environments. Demonstrated proficiency in solving problems, thinking strategically and creatively, and resolving conflicts is required.
Excellent written, oral, and interpersonal communication skills, with a strong customer-centric orientation. Solid ability to make creative and compelling presentations related to search engine strategy and search products to diverse audiences, including clients, investors, and other internal and external stakeholders.
Must be experienced in interacting with team members from multiple functional disciplines and different job levels, as well as building and maintaining productive relationships with external vendors and suppliers, and business leaders throughout the Company.
Excellent leadership and people-management skills, with solid experience in acquiring and developing talent, building and managing teams comprised of diverse team members, and promoting a productive and energized work climate that encourages team member growth, engagement, and retention. Some experience in managing through performance issues and conflicts, and coaching and mentoring line level team members.
Skilled and comfortable in using digital and online software and apps to accomplish work, manage and organize time, and communicate, including the ability to use Microsoft products such as Word, Excel, PowerPoint, and TEAMS, email, and virtual meeting software.
The salary range for this position is $80,000 - $90,000
Compensation is based on geographic location and individual pay decisions will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Corporate Positions: In addition to the base salary, may be eligible for an annual performance bonus that is based on individual and company performance.
Onsite Property Positions: In addition to the base salary, may be eligible for a discretionary weekly, monthly and/or quarterly bonus based on budget.
Greystar seeks to attract, recruit, advance and retain top talent. Greystar's compensation strategy is tailored to appropriately reward the skillset and experience that a team member will bring to the organization.
Robust Benefits Offered for Full-time Team Members:
National Platform with Local ExpertiseGreystar, founded in 1993, provides world-class service in the multifamily real estate business. Our innovative business model integrates the management, development and investment disciplines of the multifamily industry on both national and local levels. This unique approach and our commitment to hiring the very best multifamily professionals have resulted in record growth, making us one of the most respected and trusted multifamily real estate companies in the country.Because our business model includes both investment and service-oriented businesses, we’re able to maintain a constant presence in local markets and create value in all phases of the real estate cycle. Our national platform provides economies of scale, financial sophistication, institutional quality reporting and tremendous capital relationships, while our city offices provide local market expertise and execution.Our dedication to redefining excellence in apartment living means we’re constantly exploring innovative ideas and pioneering new ways to serve our residents and clients. The Greystar team is more than 5,300 team members strong and growing. Check out the latest opportunities.