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Manager, Digital Marketing - Paid Search
The Manager, Digital Marketing - Paid Search leads and manages the planning, implementation, and execution of the US Property Management division's overall strategy and direction related to paid search advertising. The position accesses marketing data and leverages best practices to monitor and evaluate search engine product results, identifies and interprets trends and key findings, and makes and enacts adjustments to search product mixes and investments to maximize marketing results. The position relies heavily on marketing data analytics and reporting to measure performance on key performance indicators and metrics associated with each search product type, such as ranking, impressions, clicks, clickthrough rate, cost-per-click, and cost per site visit, and reviews, partners, and


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