Assistant Director - Digital Marketing & Engagement
Location: Boston, Massachusetts
4 Year Degree
Internal Number: 63642BR
Reporting to the Assistant Director of Athletics - Fan Engagement, this Assistant Director - Digital Marketing & Engagement (Athletics) will own the development and execution of digital marketing campaigns focused on overall sport amplification and collaborate with the Director of Business Strategy on revenue generating initiatives. This role will lead and advance the planning, development, and execution of digital marketing campaigns that emphasize audience growth, increased engagement, and revenue generation. In addition to holistically and collaboratively managing the department’s short and long-term digital marketing strategy, this role will also assist in the growth and execution of fan engagement and game presentation strategies, working with a portfolio of assigned teams.
Develop, implement and optimize high-quality, engaging, and creative digital marketing campaigns and strategies
Lead the department’s email marketing and automation strategy, as well as implementation, using existing email marketing platforms and integrations into CRM & ticketing systems, with a focus on supporting the Harvard Athletics brand and generating ticket sales
Own the strategy and execution for all paid advertising campaigns, including social media, display ads, OOH, and media buys, utilizing an assigned budget and collaborating with external vendors when appropriate
Assist in the development and execution of an enhanced fan engagement strategy, focused on improving the fan experience, for a portfolio of assigned teams
Create brand-conscious content (graphics, videos, GIFs, etc.) to enhance engagement across all platforms, including web, email, social media, advertising mediums, in-game videoboards, etc.
Analyze digital marketing campaign performance metrics and aggregate data to optimize campaign performance, providing recommendations and developing efficiencies in strategy
Collaborate with various internal and external stakeholders, such as the Ticket Office, Communications, Multimedia, and campus partners, to develop wholistic and comprehensive digital marketing campaigns
Assist in interviewing, hiring, and managing Marketing Interns
Other duties as assigned by supervisor
Bachelor’s degree required
4+ years of professional experience leading and implementing successful digital marketing campaigns and strategies, preferably in the sports industry
Additional Qualifications (the following additional qualifications are strongly preferred. If you meet some, but not all, you are still encouraged to apply; we value employees with a willingness to learn)
Event and game management experience
Proficiency with email marketing platforms and automation (Emma preferred)
Proficiency with the Adobe Suite, including graphic design and video editing tools, for content creation
Proficiency with Google Analytics (certification preferred) and experience analyzing/reporting metrics to increase campaign performance
Proficiency with Microsoft Office
Proficiency with HTML/CSS
Demonstrated track record in CRM management
Understanding of digital marketing best practices
Experience optimizing websites to maximize campaign effectiveness
Experience managing a budget
Possesses analytical skills and data-driven thinking
Strong writing, editing, and proofreading skills
Some supervisory experience preferred
Ability to balance multiple projects and deadlines simultaneously
Well-organized with sharp attention to detail
Interest or knowledge of sports preferred
The position requires evening, weekend and holiday hours and ability to handle last-minute schedule changes.
COVID-19 Vaccination Policy: The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up-to-date on CDC-recommended vaccines.
Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.
Commitment to Equity, Diversity, Inclusion, and Belonging:
Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.
Harvard is a highly selective liberal arts college whose mission is to educate citizens and citizen-leaders for our society. The College is a residential institution of nearly 7,000 undergraduates and is located in Cambridge, MA. Harvard is deeply committed to the intellectual, social and personal transformation of its undergraduates during their four years at Harvard. The Department of Athletics offers 42 varsity programs for men and women, more than any other Division I school in the United States. Cambridge is a lively, multi-cultural city adjacent to Boston, which is an undisputed hub of college and university life in the U.S. We believe that creating and maintaining an inclusive workplace allows employees from all backgrounds and walks of life to achieve their fullest potential. We also believe an inclusive culture is one that accepts, values and views the differences we all bring to the workplace as strength. We actively seek and welcome applications from members of underrepresented groups and from those with a demonstrable commitment to a more inclusive society.