Job No: 531416 Work Type: Staff Location: Pomona Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications, Telecommute eligible (work onsite as scheduled and/or as requested and telecommute as scheduled)
Type of Appointment: Full-Time, Probationary
Collective Bargaining Unit: California State University Employees Union (CSUEU) - Unit 9
Job Classification: Public Affairs/Communications Specialist III
Classification Salary Range: $4,391 - $7,945 per month
Anticipated Hiring Range: $4,391 - $5,834 per month
Work Hours: Monday - Friday, 8:00 am - 5:00 pm, unless otherwise notified. *Hybrid-remote work schedule eligible!*
Recruitment Closing Date: September 29, 2023
Applicants must submit 2 samples of work:
An original writing sample
An original marketing sample (i.e. social media post, video, campaign design)
The College of Business Administration (CBA) offers the following programs: Bachelor of Science in Business Administration with eight concentrations in six departments, and the Singelyn Graduate School of Business has 6 business programs and is growing. The CBA is accredited by AACSB International, the global accrediting leader in business higher education. This position will be located in the newly established Marketing & Communications Office in CBA; the office's portfolio includes enrollment marketing, branding, media relations, signature events.
DUTIES AND RESPONSIBILITIES
Spearhead integrated marketing communications campaigns, including the implementation, and evaluation of campaigns for internal and external audiences. Acting as the project lead, collaborate with colleagues in CBA, faculty, and other divisions to define objectives, develop strategies, and execute creative tactics, with a focus on enrollment management and growing the school's graduate programs, and bolstering the school's reputation. Engage university colleagues and external consultants/vendors to facilitate dialogue, solicit input and gain buy-in; clarify deliverables, deadlines, roles and responsibilities; identify goals and methods to measure return on investment; ensure deliverables are produced on time and within budget.
Create and edit content across multiple platforms (CBA's newsletter, publications, social media, website) that tells the CBA's story and inspires audiences to attend, work at and/or support the University. Conceive story ideas, gather information, and write marketing content that is accurate, engaging, on-brand, timely and appropriate to the medium. Pitch media and business trades story ideas. This may involve research, interviewing, data analysis and interpretation, cross-campus collaboration, and curation of relevant information to strengthen storytelling. Create content for print publications, marketing collateral, ads, websites, and social media posts, and write scripts for videos. Write and edit written communications, including articles, newsletters, college reports, annual reports, copy for ads, press release, and social media.
In collaboration with the Director of Marketing, evaluate outcomes and elevate marketing methods: continuously assess return on investment (ROI) of efforts; recommend and make improvements; identify best practices and help ensure adoption. Analyze and report on outcomes to identify takeaways and make recommendations; monitor and employ emerging and effective strategies within the field; advocate and educate on the importance of adopting current and sophisticated approaches.
Effectively and positively represent CPP and CBA at signature events and high-profile donor functions. Plan and execute events that raise the profile of the school and engage our various stakeholders including industry, alumni, media, and prospective and current students.
Bachelor's Degree in communications, marketing, public relations, journalism or similar field
Minimum 3 years experience in communications, marketing, public relations, or similar field
Comprehensive and in-depth knowledge of communication, public affairs, media and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university. Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns. Ability to understand issues from a broad, strategic perspective. Thorough knowledge of applicable copyright and other laws pertaining to publications and the news media. Ability to effectively manage media relations and apply effective media strategies and techniques. Demonstrated ability to market story concepts to university officials and media outlets. Comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns. Working knowledge of appropriate use of statistical techniques. Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media. Expert writing and editorial skills. Demonstrated organizational skills.
Minimum 5 years experience.
Skilled at digital and social media marketing.
Expert writing and editing skills, including experience with AP style.
Individuals who access in-person on- or off-campus University programs or activities are strongly recommended to follow the COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention and the California Department of Public Health and to follow any campus safety measures that may be recommended or required by Cal Poly Pomona to decrease the likelihood of COVID-19 transmission or illness and allow the core mission and activities of the campus to continue. The complete text of the policy may be viewed at COVID-19 Vaccinations and Other Safety Measures.
Out of State Work
The California State University (CSU) system is a network of twenty-three public universities providing access to a quality education through the support of California taxpayers. Part of CSU's mission is to prepare educated, responsible individuals to contribute to California's schools, economy, culture, and future. As an agency of the State of California, the CSU's business operations almost exclusively reside within California. The CSU Out-of-State Employment Policy prohibits hiring employees to perform CSU-related work outside California. See policy at https://calstate.policystat.com/v2/policy/10899725/latest/.
Cal Poly Pomona will make a conditional offer of employment, pending the satisfactory completion of a background check (including a criminal records check). The conditional offer of employment may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. In determining the suitability of the candidate for the position, Cal Poly Pomona will give an individualized assessment to any criminal conviction history, considering such factors as the nature, gravity and recency of the conviction, the candidate's conduct, performance or rehabilitation efforts since the conviction and the nature of the job applied for. See policy at https://www.cpp.edu/eoda/employee-labor//documents/employment-policies/hr2017-17.pdf.
Cal Poly Pomona hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. See Form I-9 Acceptable Documents at https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents.
Child Abuse/Neglect Reporting Act (CANRA)
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. See policy at https://calstate.policystat.com/v2/policy/10927154/latest/.
In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal Poly Pomona Annual Security and Fire Safety Report is available at: https://www.cpp.edu/campus-safety-plan.shtml.
Cal Poly Pomona consistently ranks among the best universities in the country when it comes to quality education, affordability and career prospects for graduates. As an inclusive polytechnic university, we cultivate success through experiential learning, discovery and innovation. U.S News noted Cal Poly Pomona was eighth most diverse among regional universities in the West and tenth most diverse in the nation. Nowhere else can students ride an Arabian horse, practice on a Steinway piano, bring a new product to market, and build a liquid-fueled rocket.