Assistant Director - Digital Marketing & Engagement
Harvard University Athletics
Location: Boston, Massachusetts
Type: Full Time
Salary Grade: 056 non-exempt (HUCTW)
4 Year Degree
Internal Number: 63642BR
Reporting to the Assistant Director of Athletics – Fan Engagement, this Assistant Director – Digital Marketing & Engagement (Athletics) will own the development and execution of digital marketing campaigns focused on overall sport amplification and collaborate with the Director of Business Strategy on revenue generating initiatives. This role will lead and advance the planning, development, and execution of digital marketing campaigns that emphasize audience growth, increased engagement, and revenue generation. In addition to wholistically and collaboratively managing the department’s short and long-term digital marketing strategy, this role will also assist in the growth and execution of fan engagement and game presentation strategies, working with a portfolio of assigned teams.
Job Specific Responsibilities:
Develop, implement and optimize high-quality, engaging, and creative digital marketing campaigns and strategies
Lead the department’s email marketing and automation strategy, as well as implementation, using existing email marketing platforms and integrations into CRM & ticketing systems, with a focus on supporting the Harvard Athletics brand and generating ticket sales
Own the strategy and execution for all paid advertising campaigns, including social media, display ads, OOH, and media buys, utilizing an assigned budget and collaborating with external vendors when appropriate
Assist in the development and execution of an enhanced fan engagement strategy, focused on improving the fan experience, for a portfolio of assigned teams
Create brand-conscious content (graphics, videos, GIFs, etc.) to enhance engagement across all platforms, including web, email, social media, advertising mediums, in-game videoboards, etc.
Analyze digital marketing campaign performance metrics and aggregate data to optimize campaign performance, providing recommendations and developing efficiencies in strategy
Collaborate with various internal and external stakeholders, such as the Ticket Office, Communications, Multimedia, and campus partners, to develop wholistic and comprehensive digital marketing campaigns
Assist in interviewing, hiring, and managing Marketing Interns
Other duties as assigned by supervisor
Bachelor’s degree required
4+ years of professional experience leading and implementing successful digital marketing campaigns and strategies, preferably in the sports industry
Additional Qualifications (the following additional qualifications are strongly preferred. If you meet some, but not all, you are still encouraged to apply; we value employees with a willingness to learn)
Event and game management experience
Proficiency with email marketing platforms and automation (Emma preferred)
Proficiency with the Adobe Suite, including graphic design and video editing tools, for content creation
Proficiency with Google Analytics (certification preferred) and experience analyzing/reporting metrics to increase campaign performance
Proficiency with Microsoft Office
Proficiency with HTML/CSS
Demonstrated track record in CRM management
Understanding of digital marketing best practices
Experience optimizing websites to maximize campaign effectiveness
Experience managing a budget
Possesses analytical skills and data-driven thinking
Strong writing, editing, and proofreading skills
Some supervisory experience preferred
Ability to balance multiple projects and deadlines simultaneously
Well-organized with sharp attention to detail
Interest or knowledge of sports preferred
The position requires evening, weekend and holiday hours and ability to handle last-minute schedule changes.
Athletic participation helps our students grow, learn, and enjoy themselves while they use and develop their personal, physical, and intellectual skills. Harvard values the lessons that have long been taught by athletic participation: the pursuit of excellence through personal development and teamwork, ethical and responsible behavior on the field and off, adherence to the spirit of rules as well as to their letter, leadership and strength of character, and sportsmanship – respect for one's opponents, acceptance of victory with humility, and acknowledgement of defeat with grace. In teaching these lessons to its students, Harvard instills habits which will lead students to better and healthier lives. While winning is not an end in itself, we believe that the efforts by our intercollegiate athletes to be their best will lead them to succeed throughout their lives.
Athletics at Harvard builds community through the engagement of students, faculty, staff, and alumni, and creates a portal through which neighboring communities can enjoy the Harvard experience. We all take pride in knowing that our coaches are educators and our athletes are true representatives of Harvard's student b...ody – Harvard athletes are admitted through the same process, receive the same academic support, and are held to the same standards as every other Harvard student. Successful athletic teams generate unique excitement across the campus and community, help strengthen bonds among the various arms of our university, build collegiate loyalty in a healthy manner, and give our community members yet another reason to be proud to represent Harvard.