Adjunct: Digital & Social Media (Spring 2024) - Genesee Community College
Genesee Community College
Location: Batavia, New York
Internal Number: 167926
Location: Batavia, NY Category: Adjunct Posted On: Mon Sep 25 2023 Job Description:
ABOUT THE ADJUNCT - DIGITAL & SOCIAL MEDIA : This course prepares students to be savvy digital marketers in the business context and help them to create, analyze, and refine a social media campaign for a real business. Specifically, to help students develop real-world skills in:
Data analytics, social media marketing, and strategic management SEO Branding Target Audience Market Research Buyer Personas Strategic Content Inbound vs. Outbound Marketing Strategies Analytics Tools Campaign Analysis Search Engine Optimization (SEO) User Experience (UX) Link Building
The ideal candidate will possess a passion for teaching and learning, adaptability, a positive attitude and a willingness to embrace technology. This person will strive to create and maintain personal connections with students and the college community.
They must be a friendly, enthusiastic team player with a strong work ethic who contributes to Genesee's supportive community, dedicated to effective innovative strategies for student success. Must demonstrate commitment to diversity and inclusion as well as the ability to establish and maintain a positive learning environment. Incumbent must be mindful of and develop solutions that can accommodate all individuals to use GCC facilities without barriers, both digitally and physically.
Master's Degree in Business, Marketing or related area is required. Teaching experience in a community college is preferred. Incumbent will be required to instruct in person at the Batavia campus, online, and/or via Zoom.
Genesee Community College is a student-centered collegiate community that annually serves more than 6,000 students with 70 academic degrees and certificates, and six campus locations in Western New York.