Alumni Affairs and Development (AA&D) Alumni Affairs and Development is a dedicated team supporting Harvard's advancement activity through front-line fundraising, alumni and volunteer engagement, technology, prospect management and research, business process, events, communications, and many other areas.
Our goal is to create an environment of respect that leverages the many talents, perspectives, and experiences of our employees; to deliver the strongest possible results by incorporating diverse perspectives into our daily work; and to make AA&D a great place to work for everyone. We strive to live our values of respect, inclusion, trust, collaboration, continuous improvement and innovation; and open communication and effective information sharing in our daily interactions and our work.
AA&D is comprised of the University Development Office (UDO), Faculty of Arts and Sciences (FAS) Development, AA&D Resources, the Harvard Alumni Association (HAA), and the Office of the Vice President (OVP).
Harvard Alumni Association The Harvard Alumni Association (HAA) is the University-wide alumni association for Harvard University. It is also the home to the Harvard College and Radcliffe College alumni/ae association and the staff that support them. In its University-wide capacity, the HAA serves alumni of all eleven schools at Harvard in a manner supportive of and complementary to the work of the individual school alumni offices. Harvard University alumni span the globe at nearly 400,000 strong – more than 327,000 are in the USA, with 204 international countries represented.
This full-time non-exempt position (time limited with an end date of 6/30/24) in the Harvard Alumni Association (HAA) is responsible for creating digital content across all marketing platforms (social media, email, web, text messaging) with a particular focus on social media communications. This content includes long and short form marketing writing, written social media content as well as video, and reel content (for instance the ability to put together an Instagram reel). This position also serves as a resource to the HAA with deep content knowledge of priorities across the University.
The Digital Content Producer is an excellent writer and communicator, with a strong background in developing social media and other digital content for marketing purposes and using storytelling to drive digital engagement. This position creates much of the content for HAA social media accounts, collectively targeting 200,000+ followers, disseminating compelling messaging—both written and multimedia—to the global alumni community, driving digital audience engagement with HAA channels and events and programs, and aligning social strategy with overarching HAA content strategy.
This position requires a strong command of digital marketing principles and excellent communications skills with a demonstrated ability to drive engagement through digital channels and ability to develop comprehensive content strategy to drive digital audience engagement with the HAA.
Creates and manages posting of broad array of digital content including, but not limited to, written social media posts; Instagram reels; social media video; marketing email copy; digital newsletter content; and alumni.harvard.edu website copy; schedules majority of content ahead of time.
Helps to manage HAA social media presence across Facebook, Twitter, Instagram, and LinkedIn with a collective following of more than 200,000; Supports growth strategies for social media following and alumni engagement across multiple platforms and supporting AA&D and University-wide initiatives and campaigns. Demonstrates confidence and judgment in representing HAA on digital channels;
Manages marketing schedules and day-to-day implementation of audience engagement strategies, including curating University content, posting/responding on social channels, and in emails and email newsletters; Demonstrates confidence and judgment in representing HAA on digital channels. Identifies new ways to talk and engage with alumni followers online;
Develops and maintains deep content knowledge on a range of University-wide programs and priorities, serving as a resource for the HAA's overall content strategy and monthly newsletters;
As needed, supports marketing operations and project management needs by helping to manage Workfront queues and social media editorial calendars;
Creates social media advertising strategy and implementation with the goal of driving audience engagement broadly as well as audience engagement with HAA events and programs;
Manages HAA's social listening strategy, staying on top of all references and mentions to HAA across social platforms;
In concert with HAA needs, works periodically on special projects in collaboration with other members of the Engagement Marketing and Communications team;
Provides social media coverage at events that may occur outside of standard office hours;
Evening and weekend work on Harvard's campus occasionally required, especially during the months of May and early June; must be on campus for the first week in June;
Other duties as assigned.
BA/BS required and a minimum of 3 years of work experience in a writing, marketing, or communications role, or related transferable experience;
Excellent writing and multimedia skills; Ability to adapt voice and tone to audience;
Evening and weekend work on Harvard's campus occasionally required, especially during the months of May and early June; must be on campus everyday from May 28 – June 2.
Additional Qualifications and Skills
Experience developing written and/or multimedia communications for digital marketing channels;
Proven experience using marketing communications to drive higher levels of digital engagement across a wide variety of channels, especially social media and email; Must be able to think strategically and integrate strategy across a variety of marketing channels;
Deep experience using Canva and other social media creator tools as well as proven experience creating engaging and original mobile video content strongly preferred;
Experience in writing marketing copy for social media (and preferably email)
Experience overseeing content creation for social platforms including Facebook, Twitter, LinkedIn, and Instagram; Demonstrable success building engaged community across social networks;
Adept at using social media management platforms, listening, and analytics tools (Hootsuite, Buffer, Sprout, etc.) strongly preferred;
Strong project management, partnership building, and interpersonal skills a must; ability to cooperate and collaborate with a variety of constituents with multiple interests and varying levels of authority;
Strong organizational skills and attention to detail;
Able to work independently and part of a team with an ability to function effectively in a highly complex organizational environment;
Must possess and regularly use sound judgment;
Adobe Creative Cloud experience a plus;
Must have cultural sensitivity and awareness of diversity issues regarding the internal and external Harvard community.
This a time-limited position with an end date of 6/30/24
This position requires a 3 month orientation and review period.
Please include a cover letter with your application.
Get to Know AA&D: We are a dedicated team of 400+ alumni affairs and development professionals supporting Harvard's advancement activity through roles that include front-line fundraising, alumni and volunteer engagement, technology, events, communications, prospect management and research, business process, talent management and many other areas.
Harvard's Alumni Affairs and Development team inspires and galvanizes alumni, friends, and members of the University community to support Harvard through philanthropy, governance, and active engagement. AA&D believes a workplace that reflects the diversity of our society and our ever-evolving University constituency makes us a stronger and more effective organization. Our goal is to create an environment of respect that values the many talents, perspectives, and experiences of our community, to deliver the strongest possible results by incorporating diverse perspectives into our daily work, and to make AA&D a great place to work for everyone. We value respect, integrity, trust, collaboration, continuous improvement & innovation, and open communication & effective information sharing – and we live, demonstrate, and uphold these values through all our interactions and partnerships.
To learn more about how Harvard supports diversity and inclusion throughout the University please visit the Office for Diversity, Inclusion & Belonging at https://dib.harvard.edu/.
Accommodations: Harvard University welcomes individuals with disabilities to apply for positions and participate in its programs and activities. If you would like to request accommodations or have questions about the physical access provided, please let your recruiter know.
COVID-19 Vaccination Information: The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up to date on CDC-recommended vaccines.
Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.
Hybrid (partially on-site, partially remote)
Commitment to Equity, Diversity, Inclusion, and Belonging Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.
EEO Statement We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.
About Harvard University Alumni Affairs and Development
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.