More than a college, Wellesley is a force for change in the world. Every day, we prove Wellesley’s founding radical idea—that educating women leads to progress for everyone.
A Wellesley education prepares students to realize their own highest ambitions and aspirations—and they do. Widely acknowledged to be one of the nation’s premier colleges and the top women’s college, we are unparalleled in educating path-breaking women in every arena.
The Office of Communications & Public Affairs seeks a senior director of marketing communications to lead all strategic marketing and branding efforts on behalf of the College. Reporting to the vice president of communications and Global Engagement, the senior director collaborates with all members of C&PA, as well as with multiple departments across campus, to coordinate marketing and communications efforts that support the strategic priorities of the College.
The senior director leads marketing and promotion for some of the College’s most important and visible events and conferences, especially those which further the College’s strategic goals to promote Wellesley in the World. The Senior Director partners closely with the executive director of the Wagner Centers for Wellesley in the World, whose work includes shaping the College’s external relations and global engagement strategy including managing major convenings focused on urgent social challenges, developing and maintaining strategic academic and philanthropic partnerships, and working with campus and external partners on strategic initiatives that advance Wellesley’s reputation and engagement in the world.
The senior director also serves as chief brand identity officer for the College, ensuring all communications reinforce the College’s mission and brand positioning and support its key messages. The successful candidate oversees communications for Wellesley’s centers and institutes, and serves as the liaison for Admission, Development, and the Alumnae Association, advising on major initiatives and communications efforts. As the College prepares for its next comprehensive fundraising campaign, this person will be responsible for overseeing the development of key components of the campaign including case statement, campaign videos, and branding. The Senior Director will coordinate with development staff, Wellesley’s creative agency, and additional campaign staff to develop strategic marketing materials that powerfully articulate the priorities of the campaign to key audiences.
The senior director currently supervises a project manager, who supports the execution of a range of projects for which the director is responsible, and is responsible for leading the work of the creative services team within Communications & Public Affairs. The senior director oversees the marketing and creative services budget, including forecasting and capital planning. They oversee and coordinate the contributions of all participating team members and external partners to implement these plans effectively, staying on top of progress, keeping the vice president and other relevant colleagues in the loop, and ensuring scheduled milestones are met and reports on results..
When the College launches its upcoming comprehensive fundraising campaign, the senior director will oversee additional members of the campaign communications team.
Requirements and Skills
Creative thinker who can be a strategic thought partner to the Vice President regarding marketing and communications strategy for the College
Ability to work and collaborate effectively with a variety of constituencies including senior leadership, College departments and groups and outside vendors/contributors.
Demonstrated track record of developing and leading strategic marketing programs and creative work that exceed goals and expectations
Experience with fundraising communications and marketing strategy.
Ability to set and abide by project deadlines; ability to manage both urgent, short-term projects and complex, longer-term projects.
Strong and effective manager.
Excellent communication, organizational, time management, and analytical/problem-solving skills are required, along with a high degree of flexibility.
Familiarity with web-based communications and technology: working knowledge of
Adobe Creative Suite and Drupal or other web content management a plus.
Bachelor’s degree (master’s degree preferred) and minimum 10-year proven track record in marketing communications (or) in higher education or another relevant field.
10+ years progressive leadership experience, including supervising teams.
Skills and Abilities Required
Excellent interpersonal skills—must be effective at working with a variety of people and circumstances
Creative and collaborative thinker
Must develop a thorough understanding of the College’s mission, key messages, and visual identity
Rigorous attention to detail and accuracy
Ability to juggle competing priorities and conflicting deadlines
All employees hired are strongly encouraged to be up to date with all vaccination and boosters against COVID?19.
Wellesley College offers a wide variety of benefits programs and resources to its employees, including:
Generous paid time off
Following one year of employment, Wellesley College will contribute up to 10.5% towards your 403B plan for eligible employees
Resources to navigate student loan forgiveness
Free use of the athletic/fitness facilities, including onsite fitness classes
Free on-site parking in an enclosed parking garage
Wellesley is known for the excellence of its education, the beauty of its setting, its gifted faculty, and the uniqueness of its campus culture. But most of all, Wellesley is known for the thousands of accomplished, thoughtful women it has sent out into the world for over 100 years women who are committed to making a difference. Every year, some 2,400 of the world's top undergraduate women are challenged to exceed their own highest personal and intellectual expectations. The mastery Wellesley graduates demonstrate across the professional and vocational spectrum, and the influence they wield, whether in their own communities or on the world stage is testament to a singularly empowering undergraduate experience. Wellesley's lively academic community places a high value on rigorous, probing inquiry, and creative, cross-discipline thinking. Its collaborative approach to scholarship encourages students to question, debate, and refine their points of view, not only with each other, but with our world-class faculty, often by working directly with them on groundbreaking projects. A Wellesley education fosters the highest standard of readiness for the real world in its graduates, in terms... of ability to think, act, and contribute meaningfully and effectively in their chosen areas of interest.