ASAE helps associations, and the professionals who lead, manage, and work in them, transform society through the power of collaboration. We are looking for someone to join our team as the Marketing Communications Manager. Candidates must be able to work in a diverse, inclusive, and collaborative environment where colleagues are engaged, respect and support each other, hold themselves accountable, and celebrate their work.
Experienced marketing communications professional whose primary objective is to implement and evaluate marketing campaigns in support of various ASAE events, products, and services. This role owns the marketing lifecycle of assigned products to include collaboration with product teams, execution of tactical plans, and measurement and evaluation of marketing campaign success.
This role will report directly to the VP, Strategic Marketing, and work closely alongside product stakeholders.
Work with VP of Marketing to develop strategic marketing plans that align with the ASAE brand and audience, product goals, and the overall ASAE marketing strategy.
Manage tactical execution across ASAE channels, including email, social media, website and newsletter advertising, video, direct mail, and promotional print materials.
Serve as primary marketing contact for assigned product lines; communicating with internal stakeholders about marketing plans, campaign assets, and marketing performance on a weekly basis.
Build strategic relationships and partner with internal stakeholders, agencies, and vendors to ensure high-quality and timely execution of marketing programs.
Analyzes campaign KPIs regularly, making necessary adjustments to maximize conversions.
Work with VP of Marketing to implement a strategic communications plan that includes leveraging video and building up ASAE’s presence on YouTube, Instagram and new social networks such as TikTok.
Thrives in a fast-paced environment while managing multiple projects simultaneously.
Has strong communicate skills to work effectively with various internal and external teams to accomplish mutual goals.
Maintains a curious mindset, with a desire to understand the market, solve audience pain points, stay on-top-of marketing best practices, and identify and solve challenges.
Has a strong grasp of the foundations of marketing, including marketing automation, audience segmentation, and data analysis.
Familiar with marketing best practices across email, social media, website management, graphic design, and paid media, including SEO.
Is highly skilled in copywriting, project management, and possesses strong attention to detail.
Exceptional customer service.
Required Education and Experience
Four-year college degree in Marketing, Advertising, Communications, or related field or equivalent combination of education, training and experience
5+ years of experience developing and executing targeted marketing campaigns, preferably within membership-driven organizations.
Experienced in using project management systems (i.e., Asana, Monday), email marketing platforms (i.e., SharpSpring, Hubspot), and content management systems (i.e., WordPress, Sitecore).
Travel Must be able to travel to ASAE conferences, with other occasional travel possible; Must be able to work rare weekends and evenings to attend events and other off-site functions when applicable.
Work authorization Must be able to work legally in the United States without sponsorship.
About American Society of Association Executives (ASAE)
Our organizational members are trade associations and individual membership societies that represent almost every sector of the economy and countless professions. Our 42,000 individual members—association professionals and industry partners—lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Together, they represent 7,300 organizations and create a vibrant community that makes the world smarter, safer, and better every day.
With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community.
ASAE Business Services, Inc. (ABSI), ASAE’s wholly-owned subsidiary, provides business solutions to the association community that help associations grow and prosper, save time and money, and simplify the business of running an association.