Job ID: 2023-12499 Type: School of Professional Studies (CP1108) # of Openings: 1 Category: Marketing/Advertising/Public Relations/Media/Video/Audio New York University
The School of Professional Studies (SPS) at New York University is seeking a creative and innovative Social Media and Content Marketing Manager who will build the schoolâ™s presence across channels (social media, web content, and public relations) by writing and executing posts, creating content for SPSâ™s website, and drafting press releases.
Weâ™re looking for a data-driven storyteller with a knack for creating compelling, original content that amplifies the stories of our students, award-winning faculty, and greater school community, all with an eye toward reaching prospective students and building content for current students.
This professional will:
Manage the schoolâ™s social media calendar, execute social media posts, and run standardized monthly reports. Provide on-site social media support at school events.
Create content for the schoolâ™s website and update existing content within our CMS (Adobe Experience Manager), drawing on a deep knowledge of SEO standards and best practices. Work closely with the schoolâ™s web vendor and internal stakeholders to support the schoolâ™s brand positioning.
Draft press releases, generate pitches, and support communications initiatives related to the schoolâ™s partnerships and key initiatives. Provide on-site support with the schoolâ™s events and conferences.
Conduct research on audience segmentation and develop student personas to determine right-fit messaging across platforms.
For nearly a century, NYU SPS has been a leading institution of higher education grounded in applied and experiential learning. A professional education powerhouse that serves thousands of students through its career-focused, forward-thinking programs, the school offers a wide range of graduate degrees and hundreds of continuing education courses, and serves both traditional and degree-completing undergraduates with bachelors and associates degrees.
Required Education: Bachelor's Degree
Required Experience: 5+ years Related experience in digital content marketing/communications. Higher education, advertising/communications agency, or other consumer-oriented organizations with a high dependency on digital marketing, web and social media channels to attract customers.
Required Skills, Knowledge and Abilities: Experience with social media management tools (e.g., Sprinklr, etc.) and content management systems (e.g., Adobe Experience Manager, etc.). Excellent writing and communication skills. The ability to work collaboratively across organizational lines and with internal stakeholders and clients. Strong organizational, time management, and project management skills. Must be available to work at evening and weekend events in the NYC metropolitan area.
Preferred Skills, Knowledge and Abilities: Deep understanding of web content development, including a working knowledge of HTML and experience with SEO, web analytics, and reporting. Ability to create and use a variety of digital assets (images, video, GIFs, and other forms of multimedia). A knowledge and passion for current and emerging social media platforms and experience with project management tools (e.g., Asana, etc.). Must be well versed in quality data collection to ensure adequacy, accuracy, and legitimacy of data in NYU systems and be able to strictly follow data privacy and security procedures for data handling and analysis to ensure adherence to legal and institutional standards.
In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $90,000.00 to USD $110,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items.
Since 1934, the NYU School of Professional Studies (NYU SPS) has been a deeply respected institution of higher education that is grounded in applied learning. From its early years, training returning World War II veterans to fulfill the nationâ™s urgent need for skilled technical workers, it has evolved into a professional education powerhouse that offers 20 graduate degrees, 14 bachelorâ™s degrees for undergraduate students, four associateâ™s degrees, and a plethora of continuing education courses and credentials.
NYU SPS is a thought leader, and serves as an incubator for new ideas in industries that are constantly changing. We prepare students for in-demand jobs in fields including real estate, hospitality and tourism; global affairs; global sports management; publishing; marketing and public relations; project management; executive coaching and organizational consulting, human capital management; information technology, management and systems; translation; publishing and professional writing. NYU SPS is focused on building skills that open doors to opportunities in emerging fields and global markets. NYU SPS faculty members are leading experts in their areas of discipline, with a hands-on approach that encourages students to push beyond their limits and to break new ground.
NYU SPS is committed to inclusion, diversity, belonging, equity, and access throughout the School.
NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.
New York University (NYU) is one of the top private universities in the United States, and NYU Tandon School of Engineering traces its roots back to 1854, building on an illustrious past as Brooklyn Poly and the NYU Polytechnic School of Engineering. Our mission is to excel in research, teaching, and entrepreneurship and inspire and educate engineers for the 21st century — backed by an historic commitment of $1 billion to recruit new faculty, fuel groundbreaking basic and applied research in key areas, and expand the Downtown Brooklyn campus. NYU Tandon faculty are world renowned leaders in science and technology, with a strong commitment to research, innovation, and entrepreneurship that make a difference in the world. We lead and have ties to multidisciplinary centers in wireless technology, cybersecurity, urban informatics, data sciences, artificial intelligence, renewable energy, and health, among others. Our faculty and students are part of the high-tech start-up culture in New York City and in downtown Brooklyn, and we support three “future lab” business incubators that connect our students and faculty to today’s innovation economy. We are deeply committed to teaching and le...arning, and with NYU's unrivaled global network of campuses, we promote a truly global engineering education.
NYU Tandon is committed to substantially increase the proportion of our faculty from historically underrepresented groups in STEM and we encourage candidates from such groups to apply. We aspire to create a climate where diversity and inclusion are not only appreciated but considered an asset for creativity and innovation, and we seek faculty who have a real passion for a culturally diverse environment. We take pride in our high numbers of female students and students who are the first in their family to go to college. NYU belongs to the Higher Education Recruitment Consortium (HERC), which assists with dual-career searches, and our faculty are supported by a range of work-life balance programs provided by the NYU Office of Work Life