Marketing and Outreach Specialist in , for The Ohio State University

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University of Minnesota Twin Cities

Minneapolis, Minnesota

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Marketing and Outreach Specialist

Oversees engagement with digital advertising agency, Fathom, for digital campaigns, display ads, LinkedIn in-mail campaigns, and nurture email campaigns for the Non-Degree Executive Education programs within the Fisher College of Business. Creates content for promoting Executive Education offerings, including but not limited to brochures, one pager, podcast episodes, white papers, videos and any other out of home advertising. Utilizes current marketing automation system for lead engagement, including but not limited to email campaign development and landing page creation. Works on social content development and publishing, while remaining compliant with the colleges and universitys social media policy. Keeps us abreast of market offerings, pricing and discounts. Collaborates with

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