Principal Responsibilities:STRATEGY & ANALYSIS1.  Supports the achievement of financial benchmarks by assisting in the development of programs, products and services, by attracting non-traditional customers to our business venues and by increasing brand loyalty within the Yale Hospitality customer base.2.  Strengthens Yale Hospitality brand recognition within the University, regionally and nationally.3.  From conceptualization to implementation, helps develop and drive Yale Hospitality marketing and communication campaigns across all media vehicles including print, mail, email, website, and PR. 4.  Interfaces directly with the Senior Leadership team in Yale Hospitality translating Yale Hospitality business objectives into tangible marketing and communication campaigns.  Provides strategic