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Associate Director, Digital Engagement, Communications
Location: Chicago, ILJob Description:Oversees and creates strategies for key Advancement channels, namely social media, and the alumni website, researching and implementing current industry best practices.Proactively develops channel and platform resources and tools to empower colleagues to communicate with the alumni audience.Manages strategy and execution of alumni social channels, currently LinkedIn and Instagram, to build a social community for Booth alumni. This includes creating a content calendar, leveraging existing content relevant to alumni, and collaborating with the Content vertical to align the social media channels with the broader Advancement content strategy, as well as to develop original content for social media. Monitors and assess
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