The Senior Marketing Intelligence & Research Analyst will play a pivotal role in shaping the strategic direction of Keck Medicine of USC's marketing efforts. Reporting to the Director of Marketing Operations and Analytics, this senior position will not only lead the delivery of data-driven insights but also guide the cross-functional team towards impactful marketing and provider business development strategies. The role demands a proactive approach to synthesizing data from diverse marketing channels, internal systems, and external sources to create compelling narratives that evaluate and enhance the performance of our marketing initiatives. A cornerstone of the role involves advancing the departments existing analytical capabilities by developing comprehensive dashboards, refining attr