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Data Analyst, Annual Giving - University Advancement
Scheduled Hours37.5Position SummaryThe Data Analyst, Direct Marketing supports the development, execution, and analysis of sophisticated, multi-channel outreach/solicitation campaigns aimed to drive alumni donor participation, build lifetime loyalty, and raise maximum spendable dollars for WashUâ™s top Annual Fund priorities. This role is primarily responsible for audience management protocols, segmentation strategies, and the manipulation and organization of large data sets used to carryout direct marketing campaigns. They will develop and implement systems for comprehensive analysis of appeal and Annual Fund performance, audience behavior, and other key metrics.
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