Membership Growth Director

This position is an in-office position in our Diamond Bar Headquarters and is not open to remote/out of area candidates

ORGANIZATION OVERVIEW         

A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, builders, restylers, car clubs, race teams and more. From performance products for street and race applications to accessories for late-model automobiles and light-duty trucks, SEMA-member companies contribute to the vitality and strength of a $42-billion-a-year retail industry.

SEMA is a non-profit association which behaves like a business. Its mission is to help its individual and business membership base succeed and prosper. Its members are the producers and marketers of specialty automotive products for cars, trucks and SUVs.

SEMA helps its members make smarter business decisions; save money through group buying power; and network with key businesses in the industry. 

In addition to numerous member benefit programs, SEMA plays an active role in convening the industry through a variety of world class events. Each fall the SEMA Show is the industry’s largest (and in fact one of the world’s largest) trade shows, bringing together every segment of the automotive industry, from hot-rods and off-roads, to mobile electronics and collision repair. With more than 2,000 exhibiting companies and attendees from all over the world, the SEMA Show is where the hottest, newest automotive products debut. More information about this event is available at www.semashow.com.

Learn more about SEMA on its website at www.sema.org. 

Membership Growth Director

Responsible for maximizing growth in membership and retention by developing and executing strategic initiatives. This role uses industry insights and data analysis to expand market share and enhance the value of Association membership.

RESPONSIBILITIES AND AUTHORITY

1. Develop and Execute Membership Growth Strategies
    Create and implement strategies to increase membership and engagement, setting and tracking growth targets aligned with the Association's goals.
2. Conduct Industry and Market Analysis
    Analyze industry trends and competitor offerings to identify growth opportunities and adapt membership strategies. Use data-driven insights to shape programs and value-added offerings.
3. Drive Acquisition Programs
    Develop and manage programs to recruit new members and provide first 90 days of on boarding
4. Enhance Member Engagement and Experience
    Design and implement initiatives to improve the membership experience, ensuring that service standards meet member expectations, and that satisfaction metrics are met.
5. Build and Maintain Key Relationships
    Foster relationships within the industry to stay informed on trends and collaborate with partners on membership growth efforts. Act as a key point of contact for external stakeholders.
6. Digital Marketing and Outreach
    Oversee digital marketing and social media strategies for member acquisition and retention, using data to evaluate and adjust efforts for maximum impact.
7. Collaborate Across Departments
    Work with internal teams to align on membership goals, supporting cross-functional projects and contributing to strategic planning.
8. Manage Budget and Performance Metrics
    Oversee the membership development budget and track key performance indicators. Report progress to leadership and adjust strategies based on results.
9. Support Events and Outreach
    Represent the Association at industry events to promote membership and engage prospective members.
10. Manage Vendor and Partnership Agreements
     Establish and maintain contracts with vendors and partners, ensuring that membership offerings are valuable and support overall goals.

RELATIONSHIPS

• Reports to: Vice President of Sales
• Interfaces with: Association members, staff, and external partners

PRIMARY SKILLS & REQUIREMENTS

1. Experience
    7+ years in a membership development or business growth role, ideally within an association or membership-based organization.
2. Education
    Four-year college degree preferred, in business, marketing, or a related field.
3. Skills

• Proficiency in Microsoft Office, CRM systems, association management software, and digital marketing platforms.
• Strong communicator with strategic thinking, analytical, and organizational skills.

4. Travel Requirements
    Estimated 20%, as needed for industry events and association activities.

This job description is not intended to be and should not be construed as an all-inclusive list of all responsibilities, skills, relationships or working conditions associated with the position.  While it is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties and to assign other duties as necessary. 

This role is in our Diamond Bar, CA location and in-office daily

Salary Range: This position's estimated annual base salary is $100,000.00 - $115,000.00. Actual base salary will be dependent on individual’s skills, qualifications, and experience. This role is eligible for 401k Savings plan, Healthcare (medical, dental and vision), and other generous rewards.