Walker Construction is a leading firm in the construction industry. We are seeking a dynamic and self-motivated Marketing Manager to lead and execute our marketing strategy, support business development, and drive brand recognition. This role is perfect for an experienced marketing professional with a creative flair, excellent organizational and creative writing skills, and a track record of managing successful proposals and marketing initiatives.
Key Responsibilities:
Proposal Management: Lead the development, preparation, and submission of proposals, RFQs, and RFPs, ensuring compliance with client requirements and company standards. Manage the entire proposal process from kickoff to final submission, collaborating with project managers and leadership to gather necessary information and meet deadlines.
Content Creation & Editing: Write, edit, and refine proposal content, presentations, marketing materials, and website copy to effectively communicate Walker Construction’s capabilities and value proposition.
Business Development Support: Work closely with senior leadership and project managers to develop marketing strategies, identify opportunities, and support business development efforts. Prepare interview materials and presentations to secure new projects.
Social Media & Web Management: Develop and execute a comprehensive social media strategy to build brand awareness and engage with the community. Oversee the company’s website, ensuring content, functionality, and performance align with marketing goals.
Marketing Materials & Branding: Maintain and update marketing materials such as resumes, project descriptions, and brochures. Create visually appealing graphics, ensuring they are aligned with the brand and client expectations.
Market Research & Strategy: Conduct market research and advise management on new marketing strategies, trends, and opportunities. Track the effectiveness of proposals and follow up with project managers to enhance future submissions.
Event Representation: Represent the company at networking and industry events when appropriate, promoting Walker Construction’s services and capabilities.
Qualifications:
Experience: Minimum 3 years of marketing experience, with a proven track record in a leadership role within the AEC industry.
Proposal Expertise: Strong understanding of RFQ/RFP procurement processes and the ability to develop compelling proposals that win projects.
Skills: Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) for marketing material development. Strong writing, editing, and verbal communication skills.
Social Media & Web Management: Experience managing corporate social media accounts and website content.
Organization & Multi-tasking: Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
Collaboration: Excellent interpersonal skills and the ability to work effectively both independently and as part of a team.
Industry Knowledge: Familiarity with AEC industry standards, marketing strategies, and best practices.
Ideal Candidate:
The ideal candidate is a proactive, results-driven professional who excels in both collaborative and independent work environments. You should have a strong ability to prioritize, problem-solve, and manage multiple tasks under tight deadlines, while bringing creative, innovative ideas to the table.
We are dedicated to strengthening our community and to enriching the lives of those who use the buildings we build.
Our Mission is to safely deliver projects that far exceed our client’s expectations, and to create lasting partnerships.
We are committed to creating a company our employees are proud of… proud of our projects, our ethics, our customer service, our community involvement, and our dedication to them and their families.