Director of Marketing and Communications (HEO)

POSITION DETAILS

New York City College of Technology (City Tech) of the City University of New York (CUNY), a comprehensive college in downtown Brooklyn offering associate and baccalaureate degrees, invites applications for the Director of Marketing and Communications.

The Director of Marketing and Communications will lead City Tech's marketing and communications efforts. This individual will play a crucial role in enhancing City Tech's visibility, promoting its academic programs, and engaging with a diverse range of stakeholders. Reporting to the President, the Director of Marketing and Communications will develop and implement comprehensive strategies to support the college's mission and goals.

Key responsibilities of the position will include but not be limited to:

• Develop and execute a comprehensive marketing and communications strategy that aligns with City Tech's mission, vision, and strategic objectives.
• Lead and mentor a team of design, marketing and communications professionals, fostering a collaborative and innovative work environment.
• Monitor and evaluate the effectiveness of marketing and communication strategies, making data-driven adjustments as needed.
• Lead efforts to strengthen and maintain the City Tech brand, ensuring consistency across all platforms and communications.
• Oversee the creation of marketing materials, including marketing collateral, advertisements, and digital content.
• Develop and manage a robust digital marketing strategy, including social media and website content.
• Oversee the creation and distribution of digital content (news/photo/video), ensuring it is engaging and aligns with the college's brand and messaging.
• Oversee the creation and execution of both digital and print advertising campaigns.
• Manage public relations efforts to enhance the college's reputation and visibility in the media.
• Collaborate with stakeholders on internal communications to ensure faculty, staff, and students are informed about important updates and Initiatives.
• Collaborate with departments and faculty across campus on multi-stakeholder initiatives.
• Collaborate with project teams to promote major college events, including commencement, academic conferences, and community events. And work closely with event organizers to ensure effective marketing and communication efforts.
• Manage the department's budget and resources effectively. Develop, track, and report on both advertising costs (budgets) and results to assure goals are met; collect and analyze data on exposure, traffic and other metrics.

QUALIFICATIONS

MINIMUM QUALIFICATIONS

Bachelor's Degree and eight years' related experience required.

PREFERRED QUALIFICATIONS

• Master's Degree in English, Communications, Journalism or related field
• Strong writing, editing, proofreading, research and organization skills
• Excellent time management skills: demonstrated ability to prioritize, plan and manage multiple projects, and meet strict deadlines
• A minimum of eight years of relevant experience and experience working with video production and digital media, with strong knowledge and understanding of current trends in social media
• Ability to work independently and collaboratively with a positive approach to management and team building

CUNY TITLE OVERVIEW

Develops, implements, and oversees College-wide marketing plans to achieve institutional goals.

• Designs and executes a comprehensive strategic plan for marketing, advertising and communications
• Develops overall advertising and media strategies to achieve image, awareness, enrollment, recruiting, and/or fundraising goals
• Provide professional and managerial oversight of a broad range of marketing programs and tools, including digital, print, mail, broadcast, social networking, and other media
• Manages and develops internal staff and external resources
• Develops and analyzes key metrics of marketing effectiveness, as well as budgets and costs related to marketing programs and campaigns
• Performs related duties as assigned.

CUNY TITLE

Higher Education Officer

FLSA

Exempt

COMPENSATION AND BENEFITS

$96,602- $119,995. Salary commensurate with education and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

Visit www.cuny.edu, access the employment page, log in or create a new user account, and search for this vacancy using the Job ID or Title. Select "Apply Now" and provide the requested information.

Candidates must attach a resume, cover letter, and three professional references (name, title, organization, and contact information).

CLOSING DATE

Open until filled, with review of resumes to begin on or after February 24, 2025

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Job ID

Location

NYC College of Technology

About CUNY NYC College of Technology

New York City College of Technology is a baccalaureate and associate degree-granting institution committed to providing broad access to high quality technological and professional education for a diverse urban population. City Tech’s distinctive emphasis on applied skills and place-based learning built upon a vibrant general education foundation equips students with both problem-solving skills and an understanding of the social contexts of technology that make its graduates competitive. A multi- disciplinary approach and creative collaboration are hallmarks of the academic programs. As a community City Tech nurtures an atmosphere of inclusion, respect, and open-mindedness in which all members can flourish.

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