Brandeis University is seeking a Web Content and Analytics Specialist to enhance the online user experience through effective content management, analytics reporting, and search engine optimization. This role will analyze website performance, provide data-driven insights, and optimize sites for usability, accessibility, and SEO. 

Reporting to the Associate Director of Digital Communications, the Web Content and Analytics Specialist will be part of the web team within the Marketing Communications Office, working closely with university stakeholders to maintain a high-quality web presence. 

ESSENTIAL & OTHER FUNCTIONS

Digital Marketing Analytics (50%)

• Google Analytics 4 (GA4) & Tag Management: Manage GA4 properties, set up custom dimensions, and track key user interactions and conversion events.

• User Behavior Analysis & Reporting: Partner with key areas across campus to analyze GA4 data, generate reports, and provide insights to improve user engagement and content strategy.

• Data Visualization & Dashboards: Develop reports in tools such as GA4 and Looker Studio to communicate key website performance indicators to stakeholders.

Content Management (50%)

• CMS Management & Updates: Use Cascade CMS to maintain and update web pages, ensuring consistency in branding, accessibility, and SEO best practices.

• Content Organization & Governance: Structure and categorize web content for improved usability and searchability while maintaining compliance with WCAG guidelines.

• Quality Assurance & Audits: Conduct regular content audits to ensure web pages remain relevant, accessible, and engaging for users.

QUALIFICATIONS

• Bachelorâ™s degree in communications, marketing, data analytics, computer science, information technology or a related field.

• 3-5 years of experience in web content management, analytics, and/or digital strategy.

• Experience managing and updating web content within a Content Management System (Cascade CMS preferred). HTML, CSS and web accessibility experience are a plus.

• Proficiency in web analytics tools, such as Google Analytics (GA4), Google Tag Manager, and Looker Studio; demonstrated experience creating dashboards and reports with these tools.

• Expertise in analyzing user behavior data and translating insights into website improvements.

• Knowledge of digital accessibility best practices and WCAG guidelines, SEO principles, keyword research, and metadata optimization.

• Strong communication and interpersonal skills, with the ability to work collaboratively with diverse stakeholders.

• Experience working in higher education or a similar institutional environment.

• Familiarity with HTML, CSS, photo editing software and web accessibility testing tools a plus.

About Brandeis University

As a medium-sized private research university with global reach, we are dedicated to first-rate undergraduate education while making groundbreaking discoveries. Four major academic units with 3,600 undergraduates and 2,050 graduate students comprise the University: the College of Arts and Sciences, the Heller School for Social Policy and Management, the International Business School, and the Rabb School of Continuing Studies. In 1985, Brandeis was elected to membership in the prestigious Association of American Universities (AAU), which represents the 62 leading research universities in the United States and Canada. Brandeis has been ranked among the top 35 national universities by U.S. News & World Report every year since the rankings’ inception. Our 235-acre campus is located in the suburbs of Boston, a global hub for higher education and innovation. Our faculty are leaders in their fields, as passionate about teaching and mentorship as they are about pushing the boundaries of knowledge. Our students are motivated, compassionate, curious and open to exploring new and challenging experiences. Brandeis was founded in 1948 as a nonsectarian university under the sponsorship of th...e American Jewish community to embody its highest ethical and cultural values and to express its gratitude to the United States through the traditional Jewish commitment to education. By being a nonsectarian university that welcomes students, teachers and staff of every nationality, religion and orientation, Brandeis renews the American heritage of cultural diversity, equal access to opportunity and freedom of expression.

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