Washington, D.C.
Cambridge, Massachusetts
Boston, Massachusetts
San Bernardino, California
New York, NY, 10176, USA
Arlington, VA
Posted: 09-Apr-25
Type: Full-time
Internal Number: R125657
In close collaboration with Fishers Digital and Content Marketing teams, the Social Media Associate is responsible for creating, planning and execution of content on Fisher College of Business primary social media accounts (@fisherosu and any leadership-level executive accounts). This includes producing engaging visual and creative content current with industry trends and best practices to further brand building, audience engagement, storytelling and lead generation for the college. This role is responsible for social listening and keeping abreast of current and emerging trends. This role also collaborates with the Lead Strategist, Digital Marketing and the digital team to aggregate and analyze the analytics from different platforms. The Social Media Associate is Fishers unit lead for social media, representing the college in the university-wide Social Media Community of Practice and ensuring compliance with university policies related to social media, including minimum requirements, accessibility guidelines, applications for new accounts and university-wide audits. This role supports unit-level account managers with consultation on social media efforts and strategically balances amplification/promotion of unit content on college-level channels. The Social Media Manager is a member of Fishers Office of Marketing and Communications team, reporting to the Senior Director, and actively contributes to content and digital strategies in support of college priorities.
Required Qualifications
Bachelors degree in marketing, communications, digital media production or related field, or an equivalent combination of education and experience; Minimum two years of professional experience creating content (video, photography, graphics) for a wide range of audiences and popular digital platforms including, TikTok, Instagram/Reels/Stories/Threads, YouTube/Shorts, LinkedIn, X (formerly known as Twitter) and Facebook; Knowledge of trends and best practices for brand content on TikTok and other video-based platforms; Two or more years of professional experience managing and creating content for brand/institutional accounts and executive accounts on social media; Proven strength, creativity and independence in quick-turnaround, short-form visual storytelling; Strong understanding of content marketing, reputation management and digital accessibility best practices; Strong written and verbal communication skills.
Desired qualifications
Worked in a higher education setting. Experience collaborating with account managers for brand/organization affiliated accounts as well as familiarity with governance of brand affiliated accounts.
The target hiring range for this job profile is $55,100 - $72,400. The actual salary paid to an individual will vary based on multiple factors, including but not limited to, education, years of experience, internal equity, etc.