Marketing Strategist (MARKETING SPEC 2)

Job Summary

Under general direction of the lead marketing strategist, develops and implements digital-centric and data-informed Annual Marketing Plans that accelerate lead generation and drive student enrollments. Researches and analyzes data from multiple sources to assist in establishing program marketing goals; develops program-specific marketing and distribution strategies and key messaging; and informs tactical recommendations. Collaborates with cross-functional teams to create new marketing plans and successfully reach revenue and enrollment targets. Collaborates with digital advertising specialist and media agency to establish ongoing testing to optimize performance. Responsible for marketing strategy across all phases of the program lifecycle, from launch to maintenance to sunset.

Responsible for all aspects of marketing management for programs within assigned portfolio, including writing and implementing strategic marketing plans; tracking program inquiries and enrollments and recalibrating strategies and tactics to achieve targets; managing moderate marketing budgets; researching and recommending marketing solutions; and reporting on the results of marketing initiatives.

Uses program knowledge, skill in digital marketing and analyzed data to optimize the performance of campaigns for ROAS, conversion rates and other key performance indicators. Partners with colleagues to utilize marketing technology and automation to create persuasive, personalized marketing strategies that drive inquiries, enrollments and retention.

Apply By Date
May 21, 2025 at 11:59pm

Qualifications

Minimum Qualifications - For full consideration, applicants are encouraged to upload license and/or certification if required of the position

Bachelor's degree in related area and/or equivalent experience/training

3+ years of experience developing, implementing, evaluating and adapting digital-centric marketing plans to effectively reach diverse audiences and move them through the marketing funnel, from initial inquiry through retention. This includes developing and managing marketing budgets designed to achieve revenue targets

Experience using marketing technology and analytics tools such as CRMs, Google Analytics, digital marketing platforms, etc. to evaluate the performance of marketing investments

Project management experience and independent problem-solving and organizational skills to effectively monitor and manage multiple projects with overlapping deadlines and tasks

Skills in analyzing, researching and synthesizing large amounts of data and presenting actionable recommendations based on that analysis

Ability to make decisions based on established organizational goals, policies and sound judgment, and interpersonal skills to develop collaborative relationships with clients, colleagues, vendors and other partners

Preferred Qualifications

Experience using Salesforce and Marketing Cloud

Experience working in higher education, ideally in a continuing and professional education environment or with non-traditional adult students

Experience developing, tracking and evaluating digital advertising campaigns on multiple platforms

Experience using a variety of research methods, such as secondary research, key informant interviews, etc. to identify target audiences and industry trends to inform marketing plans and strategic recommendations

Key Responsibilities

50% - Marketing Strategic Planning & Management

35% - Tracking, Reporting, and Analysis

15% - Market Research & Analysis

Department Overview

UC Davis Continuing and Professional Education (CPE) is the lifelong learning arm of the university. The division maintains the most diverse portfolio on the campus, with programs spanning pre-college, professional continuing education, workforce development, international academic and cultural exchange, and training services for corporate and agency partners. As a global leader in continuing education, CPE serves learners regionally, nationally and globally, and posts more than 55K enrollments annually making it the third largest UC Extension by enrollment. Beyond its community-facing role, CPE serves as the internal hub for online education in support of other academic units on the campus. CPE employs approximately 180 employees and draws on the expertise of approximately 1,700 instructors.

POSITION INFORMATION

Salary or Pay Range: $26.82/hr. - $47.61/hr.

Salary Frequency: Biweekly

Salary Grade: Grade 19

UC Job Title: MARKETING SPEC 2

UC Job Code: 007551

Number of Positions: 1

Appointment Type: Staff: Career

Percentage of Time: 100%

Shift (Work Schedule): To be discussed with manager at time of hire

Location: Davis, CA (This position may be eligible for hybrid-remote working arrangements)

Union Representation: 99 - Non-Represented (PPSM)

Benefits Eligible:

This position is hybrid (mix of on-site and remote work)

Benefits

Outstanding benefits and perks are among the many rewards of working for the University of California. UC Davis offers a full range of benefits, resources and programs to help you bring your best self to work, as well as to help you and your family achieve your health, wellness, financial and career goals. Learn more about the benefits below and eligibility rules by visiting either our handy Benefits Summary for UC Davis Health Employees or Benefits Summary for UC Davis Employees and our Benefits Page.

If you are represented by a union, benefits are negotiated between the University of California (UC) and your union and finalized in a contract. Read your bargaining unit's employment contract, stay abreast of current negotiations and learn about collective bargaining at UC: https://ucnet.universityofcalifornia.edu/labor/bargaining-units/index.html

High quality and low-cost medical plans to choose from to fit your family's needs

UC pays for Dental and Vision insurance premiums for you and your family

Extensive leave benefits including Pregnancy and Parental Leave, Family & Medical Leave

Paid Holidays annually as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement

Paid Time Off/Vacation/Sick Time as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement

Continuing Education (CE) allowance and Education Reimbursement Program as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement

Access to free professional development courses and learning opportunities for personal and professional growth

WorkLife and Wellness programs and resources

On-site Employee Assistance Program including access to free mental health services

Supplemental insurance offered including additional life, short/long term disability, pet insurance and legal coverage

Public Service Loan Forgiveness (PSFL) Qualified Employer & Student Loan Repayment Assistance Program for qualified roles

Retirement benefit options for eligible roles including Pension and other Retirement Saving Plans. More information on our retirement benefits can be found here

Physical Demands

Standing - Occasional Up to 3 Hours

Walking - Occasional Up to 3 Hours

Sitting - Frequent 3 to 6 Hours

Lifting/Carrying 0-25 Lbs - Occasional Up to 3 Hours

Pushing/Pulling 0-25 Lbs - Occasional Up to 3 Hours

Bending/Stooping - Occasional Up to 3 Hours

Squatting/Kneeling - Occasional Up to 3 Hours

Twisting - Occasional Up to 3 Hours

Reaching overhead - Occasional Up to 3 Hours

Keyboard use/repetitive motion - Frequent 3 to 6 Hours

Mental Demands

Sustained attention and concentration - Frequent 3 to 6 Hours

Complex problem solving/reasoning - Occasional Up to 3 Hours

Ability to organize & prioritize - Frequent 3 to 6 Hours

Communication skills - Frequent 3 to 6 Hours

Numerical skills - Occasional Up to 3 Hours

Constant Interaction - Frequent 3 to 6 Hours

Customer/Patient Contact - Frequent 3 to 6 Hours

Multiple Concurrent Tasks - Frequent 3 to 6 Hours

Work Environment

UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) will be strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space.

High-volume, fast-paced environment. Work occasional evenings and weekends to accommodate workload and deadlines.

Special Requirements - Please contact your recruiter with questions regarding which activities apply by position

This is a critical position, as defined by UC Policy and local procedures, and as such, employment is contingent upon clearing a criminal background check(s) and may include drug screening, medical evaluation clearance and functional capacity assessment

Misconduct Disclosure Requirement: As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

A Culture of Opportunity and Belonging

At UC Davis, we're committed to solving life's most urgent challenges and building a healthier, more resilient world. We believe in growing through every challenge, continually striving to improve, and welcoming new perspectives that strengthen our community. We recognize that a vibrant and innovative organization values both individual strengths and shared purpose. The best ideas often emerge when people with different experiences come together.

As you consider joining UC Davis, we invite you to explore our Principles of Community, our Clinical Strategic Plan and strategic vision for research and education. We believe you belong here. The University of California, Davis is an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status.

To view the University of California's Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination

Because we want you to feel seen and valued, our recruitment process at UC Davis supports openness and authenticity. Research shows that some individuals hesitate to apply unless they meet every qualification. You may be an excellent fit for this role-or the next one. We encourage you to apply even if your experience doesn't match every listed requirement. #YouBelongHere

To learn more about our background check program, please visit: https://hr.ucdavis.edu/departments/recruitment/ucd/selection/background-checks



To apply, visit https://careerspub.universityofcalifornia.edu/psc/ucdavis/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&JobOpeningId=78200&PostingSeq=1&SiteId=7〈uageCd=ENG&FOCUS=Applicant

The University of California is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.





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About University of California Davis

UC Davis is the home of the Aggies — go-getters, change makers and problem solvers who make their mark at one of the top public universities in the United States. Since we first opened in 1908, we’ve been known for standout academics, sustainability and Aggie Pride as well as valuing the Northern California lifestyle. These themes are woven into our 100-plus-year history and our reputation for solving problems related to food, health, the environment and society.Our 5,300-acre campus is in the city of Davis, a vibrant college town of about 68,000 located in Yolo County. The state capital is 20 minutes away, and world-class destinations such as the San Francisco Bay Area, Lake Tahoe and the Napa Valley are within a two-hour drive.

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