Position Summary

As a Digital Content Writer, you will play a crucial role in crafting engaging and informative content that connects with our audience and promotes our healthcare services and initiatives. Your writing skills will be instrumental in creating a positive impact on patients, caregivers, and the wider community as we strive to provide exceptional healthcare experiences.

Core tasks include the development of concise patient-centric content for the website; thought leadership and article copy for the news hub; and compelling copy for digital service line landing pages and campaigns. The Digital Content Writer reports to the Director Digital Marketing for Stony Brook Medicine.

Duties of a Digital Content Writer may include the following but are not limited to:

• Content Creation: Produce high-quality, original, and SEO-friendly content for various digital platforms, including website pages, blogs, articles, and digital campaigns.
• Patient-Centric Approach: Develop patient-focused content that communicates complex medical information in a clear and compassionate manner, empowering patients and caregivers with knowledge and support.
• Content Strategy: Work closely with the marketing team to align content creation with the organization's overall marketing strategy and key messaging, ensuring consistency and relevance across all channels.
• Compliance and Accuracy: Ensure all content adheres to industry regulations, ethical standards, and is medically accurate, working closely with compliance teams and medical experts when needed.
• Optimization: Utilize effective SEO strategies to boost content visibility and strengthen our brand's online presence.
• Editing and Proofreading: Review and edit content for grammar, spelling, punctuation, and style, maintaining a high level of accuracy and professionalism in all written materials.
• Collaboration: Collaborate with cross-functional teams, including design, marketing, and communications, to create integrated campaigns and initiatives.

Qualifications

Required:

• Bachelor's degree in English, Marketing, Communications, Journalism, or a relevant field.
• Minimum of two years proven experience in content writing, with a portfolio showcasing diverse writing styles and topics.
• Basic knowledge of SEO, web analytics tools (e.g., Google Analytics, BrightEdge, SEMRush).
• Ability to align content creation with our organization's vision and mission, following our established guidelines.
• Strong communication skills, both written and verbal, to effectively engage and connect with our audience.
• Project Management Skills: Strong project management skills to support web content development.

Preferred:

• Minimum of 5 years proven experience in content writing, with a portfolio showcasing diverse writing styles and topics.
• Experience of multiple Content Management Systems is a plus.
• Experience of AI driven content development using tools like Jasper.
• Experience of Photoshop or other editing tools a plus.

Special Notes: Resume/CV should be included with the online application.

Posting Overview: This position will remain posted until filled or for a maximum of 90 days. An initial review of all applicants will occur two weeks from the posting date. Candidates are advised on the application that for full consideration, applications must be received before the initial review date (which is within two weeks of the posting date).

If within the initial review no candidate was selected to fill the position posted, additional applications will be considered for the posted position; however, the posting will close once a finalist is identified, and at minimal, two weeks after the initial posting date. Please note, that if no candidate were identified and hired within 90 days from initial posting, the posting would close for review, and possibly reposted at a later date.

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• Stony Brook Medicine is a smoke free environment. Smoking is strictly prohibited anywhere on campus, including parking lots and outdoor areas on the premises.
• All Hospital positions may be subject to changes in pass days and shifts as necessary.
• This position may require the wearing of respiratory protection, which may prohibit the wearing of facial hair.
• This function/position maybe designated as "essential." This means that when the Hospital is faced with an institutional emergency, employees in such positions may be required to remain at their work location or to report to work to protect, recover, and continue operations at Stony Brook Medicine, Stony Brook University Hospital and related facilities.

Prior to start date, the selected candidate must meet the following requirements:

• Successfully complete pre-employment physical examination and obtain medical clearance from Stony Brook Medicine's Employee Health Services*
• Complete electronic reference check with a minimum of three (3) professional references.
• Successfully complete a 4 panel drug screen*
• Meet Regulatory Requirements for pre-employment screenings.
• Provide a copy of any required New York State license(s)/certificate(s).

Failure to comply with any of the above requirements could result in a delayed start date and/or revocation of the employment offer.

*The hiring department will be responsible for any fee incurred for examination.

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Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning, and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status and all other protected classes under federal or state laws.

If you need a disability-related accommodation, please call the University Office of Equity and Access at (631)632-6280.

In accordance with the Title II Crime Awareness and Security Act a copy of our crime statistics can be viewed here.

Visit our WHY WORK HERE page to learn about the total rewards we offer.

Stony Brook University Hospital, consistent with our shared core values and our intent to achieve excellence, remains dedicated to supporting healthier and more resilient communities, both locally and globally.

Anticipated Pay Range:

The salary range (or hiring range) for this position is $74909 - $93636 / year.

The above salary range represents SBUH's good faith and reasonable estimate of the range of possible compensation at the time of posting. The specific salary offer will be based on the candidate's validated years of comparable experience. Any efforts to inflate or misrepresent experience are grounds for disqualification from the application process or termination of employment if hired.

Some positions offer annual supplemental pay such as:

• Location pay for UUP full-time positions ($3400)

Your total compensation goes beyond the number in your paycheck. SBUH provides generous leave, health plans, and a state pension that add to your bottom line.